We had the privilege to converse with Magistrate Director Ulrike Huemer from the City of Linz. She shared how they harnessed Colossyan's AI technology to create multilingual AI vaccination advisors to educate the city's diverse populace.
Nestled in Austria, the City of Linz stands as a dynamic metropolis that houses approximately 205,000 residents of diverse ethnic backgrounds. Nearly 28% of the population are foreign-born, many with limited German language proficiency, underscoring the urgency of multilingual communication.
About Jeremy Boucher
Jeremy is the CLO of HEP is part of a global family of dynamic and market-leading online programme management organizations, collectively partnering with more than 100 academic institutions global family of dynamic and market-leading online programme management organizations, collectively partnering with more than 100 academic institutions.
Faced with the crucial task of disseminating vital COVID-19 healthcare information among its linguistically varied population, Linz aimed to build a platform that would overcome language barriers.
Though conventional video content was an option, it posed several impediments:
- Cost: Traditional video production can incur considerable costs, which include hiring multilingual actors, renting studios, and procuring video equipment
- Flexibility: Updating videos post-production would present a formidable challenge, necessitating additional time and resources.
- Translation: Localizing video content for diverse languages is not only expensive but also time-consuming and challenging to scale. After assessing the startup landscape and synthetic media industry, Linz discerned that Colossyan was the right fit for their project.
Working in conjunction with Colossyan's technology and Digital Hunter agency, Ulrike Huemer pioneered the creation of interactive digital vaccination advisors to enlighten the populace about the vaccination process.
Here's an overview of her process:
- Collaborating with Digital Hunter and health advisors, she developed an initial script in German.
- The script was inputted into Colossyan's interface, and a German video was produced for review, selecting an AI avatar from Colossyan's extensive collection.
- Once stakeholders were satisfied with the German version, Ulrike partnered with Digital Hunter to produce multilingual versions, utilizing Colossyan's machine translation functionality and native speakers.
- Finally, Digital Hunter incorporated additional interactive elements, allowing viewers to access relevant information in their preferred language.
Ulrike extols the following qualities of Colossyan:
- Ease of use: The platform is user-friendly, housing all necessary video editing features for creating top-notch training videos without requiring extra tools.
- Flexibility: Videos can be updated seamlessly at any point in time, obviating the need to start from the beginning.
- Cost: In contrast to traditional video production, Colossyan's solution is budget-friendly, flexible, and scalable.
Ulrike isn't the sole supporter of Colossyan. Mag. Dr. Jürgen Tröbinger, the Director of the city's Communication and Marketing Department, added
Our campaign is clearly focused
on the people of Linz...
It allows us to reach those who the content is most relevant to... and it sets our campaign apart from other municipalities in Austria.
Dr. Jürgen Tröbinger
Communication and Marketing
The project was a resounding success, as the compelling results indicate:
Savings from a
Since the project's initiation, the AI vaccination consultants have been crucial in propelling Linz's digitization initiatives, allowing its citizens to be educated more efficiently and effectively.