Video trends 2022- How to make video content work for your business?

Video content is ubiquitous. It has become a vital element to promote your business, and video marketing is on the rise in 2022.

In 2021, 86% of businesses were using video as a marketing tool which is expected to increase in 2022. Video content has proved an effective option to promote your brand compared to other marketing tactics, but it is far from being cheap - that's where Colossyan comes to the picture, or rather, comes to the video.

Why promote your business by making videos?

Customers are way more likely to buy your product after watching a video about it, and when they are looking for a product or service, they will look for videos about the product consciously. They are also more likely to share videos than blogs; this is why even bloggers have started turning their blog posts into videos.

Businesses aren't just presuming. Instead, they respond to consumers' demand for video content. Consumers like to watch a product video rather than read about it. 

Hence, businesses are now opting for videos to promote their brands and services.

Emerging video trends for 2022:

So are you willing to give your business a boost by using video strategies? If yes, then continue reading! Here, you will find five emerging video marketing trends for 2022 that you should start adapting:

Live Video:

Live video is an interactive video. It has started acquiring peak in 2020, as pandemic in-person events have nearly ended. Hence, it emerged as an important way for brands to engage customers and promote products.

SEO Videos:

As you know, SEO is nothing new, but what about videos optimized for search? Well, you can use videos to maximize your search engine results by focusing on three areas:

  1. Relevance
  2. Consistency
  3. Backend Optimization

First, you have to ensure that your videos have a clear goal. Next, you have to be consistent, as it goes with traditional SEO content. Consistency is the key to boosting your rankings. Last but not least, you shouldn't forget technical optimization steps.


V-log is the most effective way to connect with consumers; you can make personalized videos to promote your business. V-loggers promote your brands so well; whether you own a restaurant or a travel agent, V-loggers advertise your service well.

V-logs are not just limited to food or travel; instead, it is a brand storytelling method. They position the brand as the main character and tell stories linked to your brands based on your experiences and events.

Social Media Stories:

Social media stories have created a more personal connection with their fans than other video content.

Social media stories are more or less similar to vlogs, except that V-log is a synthetic video made for specialized purposes. In contrast, social media stories are more of an interactive video session by bloggers to their followers.

Social media stories offer many ways to get interactive by posting polls, using questions feature to Q&A with the audience, and what not!

So, if you are a blogger or a social media influencer, social media stories would bring you more traffic than vlogs, as people would be able to see your day-to-day outtakes of life!

User-Generated Content:

Do you know consumers trust user-generated content more than branded content? Yes, you read it right! Most believe that User-Generated Content is more authentic and appealing.

Instead of getting into the competition, they partner with satisfied reliable customers to act as brand ambassadors. Customers generate video content on their social platforms, and you can share it further to get more traffic.

With time, this user-generated content will build the trust of consumers and will influence the buyer's decision. And if you are worried about finding a brand ambassador for your brand, with the right approach, it would be easy.

You can either: 

  • Offer incentives
  • Work with influencers
  • Create referral programs

These are all ways you can get satisfied customers on board with you by sharing their stories and videos about their experience with your brand.


In a nutshell, video is one of the most critical marketing strategies for 2022 and even in the future. But as you know, making a video that too without any error is another concern that you might have on your mind. 

Don't worry, with us you would not have to stress yourself. Create your AI video with Colossyan with no code and no stress by following three simple steps on 


Other posts

E-book just for you

Lorem ipsum dolor sit amet, consectetur adipiscing elit.