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For the third year in a row, we reviewed the websites of the 100 top B2B SaaS companies (list sourced by Keyplay, ranked by company size). These are the same companies featured in our 2024 and 2023 Buyer First reports.
This year, we also conducted six in-depth interviews with senior SaaS buyers, facilitated by Buried Wins.
To collect the data, we manually reviewed each company's website and booked a sales call. We documented whether the website followed our Buyer First best practices:
Note: When booking demos, we used a Chili Piper Alias email address to simulate a real buyer.
Below is a breakdown of the sub-industries, sizes, and revenues for the companies included in this report:
Sub Industries
Company size
Revenue
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