Customer story

Alludo’s Journey to Faster, Smarter Learning with AI Video

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“Colossyan enabled us to revolutionize the way we create learning content—making production faster, more engaging, and cost-effective.”

Shawn Banfield

Sales and Partner Enablement Specialist

Use case

💼 Sales Enablement

industry

💻 Technology

Country

🌍 Global

Insights from
Shawn Banfield

Sales and Partner Enablement Specialist

Overview

Alludo is a global technology company powering modern, digital-first work experiences through award-winning brands including Parallels®, CorelDRAW®, MindManager®, and WinZip®.

With a 35+ year legacy and millions of customers worldwide, Alludo is recognized for its innovation and commitment to empowering creativity.

As part of its mission to scale internal learning and partner enablement, Alludo sought a smarter, faster way to produce high-quality training content. Leading the charge, Shawn Banfield explored AI video as a transformative solution—helping his team reduce production bottlenecks, boost engagement, and deliver impactful learning experiences across the business.

Key challenges

When exploring AI video, Alludo aimed to solve three critical challenges:

01

Time-consuming content creation

Producing traditional training videos often took 6–12 weeks, requiring significant time and resources.

02

Scalability across multiple products

With five major products and a global partner ecosystem, training content needed to scale quickly and consistently.

03

Low engagement with legacy formats

Long-form webinars and static content didn’t meet the expectations of modern learners—especially remote teams.

“We needed a solution that allowed us to create high-quality learning content quickly, while keeping it engaging and adaptable.”

Shawn Banfield

Why Alludo chose Colossyan

Alludo needed a flexible, cost-effective tool that would empower the enablement team to create content independently—without the delays of traditional production. Colossyan delivered on all fronts:

No video editing skills required—Shawn’s team quickly gained full autonomy over content creation and updates.

Compared to outsourced production, Colossyan significantly reduced spend while accelerating output.

From updating product messaging to localizing for different markets, Colossyan made it easy to adapt and iterate.

Implementing AI video for enablement and training

Alludo integrated Colossyan across multiple areas of their learning strategy:

01

Sales and Partner Enablement

Colossyan videos help onboard new sales reps and train partners with consistent, structured messaging.

02

On-Demand Knowledge Sharing

Learners access bite-sized videos anytime, with the latest product info always up to date.

03

Screen Recording and Tutorials

Built-in recording tools let the team produce clear, edited software demos—without the need for external tools.

results

Results after implementing Colossyan

The project was a resounding success, as the compelling results indicate:

01

Faster, scalable video creation

Alludo slashed production time by 60%, enabling the team to publish more content, more often.

02

Higher engagement

Modern, avatar-led videos resonate with learners and improve training completion rates.

03

Strategic AI partnership

Colossyan supports Alludo’s enablement roadmap—helping drive consistency and creativity at scale.

“AI video transformed our workflow. We now deliver timely, impactful learning experiences without the production headache.”

Shawn Banfield

Ready to try Colossyan for your team?