Alludo’s Journey to Faster, Smarter Learning with AI Video
“Colossyan enabled us to revolutionize the way we create learning content—making production faster, more engaging, and cost-effective.”
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Sales and Partner Enablement Specialist

💼 Sales Enablement
💻 Technology
🌍 Global

Alludo is a global technology company powering modern, digital-first work experiences through award-winning brands including Parallels®, CorelDRAW®, MindManager®, and WinZip®.
With a 35+ year legacy and millions of customers worldwide, Alludo is recognized for its innovation and commitment to empowering creativity.
As part of its mission to scale internal learning and partner enablement, Alludo sought a smarter, faster way to produce high-quality training content. Leading the charge, Shawn Banfield explored AI video as a transformative solution—helping his team reduce production bottlenecks, boost engagement, and deliver impactful learning experiences across the business.
Key challenges
When exploring AI video, Alludo aimed to solve three critical challenges:
Time-consuming content creation
Producing traditional training videos often took 6–12 weeks, requiring significant time and resources.
Scalability across multiple products
With five major products and a global partner ecosystem, training content needed to scale quickly and consistently.
Low engagement with legacy formats
Long-form webinars and static content didn’t meet the expectations of modern learners—especially remote teams.
Why Alludo chose Colossyan
Alludo needed a flexible, cost-effective tool that would empower the enablement team to create content independently—without the delays of traditional production. Colossyan delivered on all fronts:
Ease of Use
No video editing skills required—Shawn’s team quickly gained full autonomy over content creation and updates.
Cost Savings
Compared to outsourced production, Colossyan significantly reduced spend while accelerating output.
Flexible Editing
From updating product messaging to localizing for different markets, Colossyan made it easy to adapt and iterate.

Implementing AI video for enablement and training
Alludo integrated Colossyan across multiple areas of their learning strategy:
Sales and Partner Enablement
Colossyan videos help onboard new sales reps and train partners with consistent, structured messaging.
On-Demand Knowledge Sharing
Learners access bite-sized videos anytime, with the latest product info always up to date.
Screen Recording and Tutorials
Built-in recording tools let the team produce clear, edited software demos—without the need for external tools.
Results after implementing Colossyan
The project was a resounding success, as the compelling results indicate:
Faster, scalable video creation
Alludo slashed production time by 60%, enabling the team to publish more content, more often.
Higher engagement
Modern, avatar-led videos resonate with learners and improve training completion rates.
Strategic AI partnership
Colossyan supports Alludo’s enablement roadmap—helping drive consistency and creativity at scale.