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How HIT Training embraced AI to modernize hospitality training
“Working with Colossyan feels like we have extended our team.”
Curriculum Manager at HIT Training
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📚 Learning & Training
🏨 Hospitality
🇬🇧 United Kingdom
Curriculum Manager at HIT Training
Head of Curriculum at HIT Training
Director of Training & Development
VP of Communications
Curriculum Manager at HIT Training
Head of Curriculum at HIT Training
📚 Learning & Training
🏨 Hospitality
🇬🇧 United Kingdom
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HIT Training is the market-leading specialist apprenticeship and training provider for the UK’s hospitality, catering and retail industries. They were looking to embrace AI avatars in their training to make their content more engaging, and needed a flexible solution that would enable them to create coaching scenarios.
Key challenges
When looking for an AI solution, HIT Training aimed to overcome several challenges, including:
Text-heavy modules
Launching a new process or program often resulted in training that was overly text-heavy, shared primarily through emails or documents — making engagement and retention difficult.
Limited flexibility
Training sessions required scheduling meetings with multiple staff members, demanding extra time and effort. There was also no adaptable solution to support more flexible learning environments.
Lack of vendor support
Reliable vendor support was a top priority for HIT Training. Past experiences had left them feeling neglected after the initial sales process, making it crucial to find a partner that provided ongoing assistance.
“We've created a new format flow for our online modules, and now they're always starting with an engaging video.”
Replacing meetings with Colossyan videos
HIT Training shared an example of how they transformed internal meetings into easily accessible videos, making knowledge sharing simpler within their company:
Before, launching a new program required a company-wide meeting
With 50 trainers delivering the program, HIT Training had to find a one-hour slot that worked for everyone and coordinate the training—an often time-consuming process.
It was difficult to deliver consistent and accurate information
Inconsistent messaging sometimes occurred, and many trainers either couldn’t attend the meetings or didn’t engage with the recordings.
As a result, HIT Training started launching new programs with Colossyan videos
They created a standardized template where designers outline key details such as required content, program length, and structure. Using this, they produce a video that delivers a clear, consistent message to everyone—leading to higher engagement and better knowledge retention.
“We wanted to embrace using AI with avatars and to have really good customer support.”
Why HIT Training chose Colossyan
HIT Training was already using solutions like Articulate, and needed a reliable AI video provider with high-quality avatars and voices to integrate into their training.
Scenarios with multiple avatars
When evaluating AI video providers, HIT Training was drawn to Colossyan’s scenario-based features, which allow multiple avatars to interact within a single video scene.
Engaging voiceovers
For audio-focused learning content, HIT Training needed high-quality voiceovers. They were impressed by Colossyan’s diverse selection of AI voices and voice cloning capabilities.
Exceptional support
From the initial discovery phase to over a year of using the platform, both Hilary and Jill highlighted how satisfied they’ve been with Colossyan’s ongoing support.
Results after implementing Colossyan
The project was a resounding success, as the compelling results indicate:
Higher engagement
Rather than relying on text-heavy documents and emails, HIT Training can now easily create engaging videos for both internal and external training.
Increased accessibility
With AI avatars and voiceovers, they can deliver training in more inclusive formats, from short videos to podcasts.
Positive feedback
The success of the new format has sparked demand across the organization, with teams eager to create videos for various purposes.
“Something that we're doing at the minute is recreating our online modules into podcast scripts, and we're using Colossyan to extract the podcasts. It's fantastic: it's blowing everybody's minds because they sound amazing.”
HIT Training has been using AI video for over a year, transforming their training into a more engaging, accessible, and flexible experience. They’ve also played a key role in the Colossyan Community, consistently sharing feedback and shaping the roadmap with their innovative ideas and suggestions.
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