How the State of New Mexico cut costs by 70% while transforming text into engaging videos

In this case study, we explore the State of New Mexico’s journey towards modernizing its training initiatives using Colossyan’s AI-powered video platform.

Discover how the state efficiently transformed extensive text-based content into engaging video modules, achieving substantial cost savings, boosting employee engagement, and revolutionizing its approach to training.

The State of New Mexico is responsible for educating over 300 businesses in the state, and needed to take into account the following challenges

Limited engagement with text-heavy content

The State of New Mexico faced a challenge in engaging its audience due to an excess of text-based content.

Cost and time barriers in video production

The state aimed to be highly cost-effective and produce a substantial volume of content within shorter timeframes, requiring a streamlined solution.

Localization of training content

Meeting the needs of both Spanish-speaking and English-speaking audiences necessitated efficient content localization processes to effectively convey information in both languages.