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How the City of Linz leveraged Colossyan’s AI Avatars to inform their multicultural population
"I have found the Colossyan team to be extremely responsive and helpful, and appreciate their engagement with customers through various channels."
Head of Communication and Marketing
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🎓 Learning & Development
📕 Municipality
🇦🇹 Austria
Head of Communication and Marketing
Magistrate Director
Director of Training & Development
VP of Communications
Head of Communication and Marketing
Magistrate Director
🎓 Learning & Development
📕 Municipality
🇦🇹 Austria
Nestled in Austria, the City of Linz houses approximately 205,000 residents
Nearly 28% of the population are foreign-born, many with limited German language proficiency. We spoke with Ulrike Huemer from the City of Linz. She shared how she used Colossyan's AI technology to save over 50% of her €1.9M COVID communications budget.
Key challenges
Linz needed to build a COVID communication platform that would overcome language barriers.
Cost
Traditional video production can incur considerable costs, which include hiring multilingual actors, renting studios, and procuring video equipment
Flexibility
Updating videos post-production would present a formidable challenge, necessitating additional time and resources.
Translation
Localizing video content for diverse languages is not only expensive but also time-consuming and challenging to scale. After assessing the startup landscape and synthetic media industry, Linz discerned that Colossyan was the right fit for their project.
"Colossyan had helped us navigate an emergency"
Linz created multilingual AI vaccination advisors
Here's an overview of the process:
Partnering up
Collaborating with Digital Hunter and health advisors, she developed an initial script in German.
Colossyan
The script was inputted into Colossyan's interface, and a German video was produced for review, selecting an AI avatar from Colossyan's extensive collection.
Localization
Once stakeholders were satisfied with the German version, Ulrike partnered with Digital Hunter to produce multilingual versions, utilizing Colossyan's machine translation functionality which was reviewed by native speakers.
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"The platform is user-friendly, housing all necessary video editing features for creating top-notch training videos without requiring extra tools."
Results after implementing Colossyan
The project was a resounding success, as the compelling results indicate:
50%
Savings
55k
Residents reached
11
Languages
"In contrast to traditional video production, Colossyan's solution is budget-friendly, flexible, and scalable."
Since the project's initiation, the AI vaccination consultants have been crucial in propelling Linz's digitization initiatives, allowing its citizens to be educated more efficiently and effectively.
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