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5 Reasons Why Video Content Is a Must-Have for Learning and Education Websites

Team Colossyan

If you’re in the learning and education space, you know how competitive it is. Your audience has a broad range of options when it comes to browsing for content on the internet. They can get information about any given topic from a number of websites and publications. So, what makes your learning experiences stand out? Why should someone choose your site over another? Content is the key to drawing your visitors in. You need to put your best foot forward if your students to stick around and return again and again. Short videos and online classes are the base of the learning process today. Video content can have a large effect on student engagement as they provide something unique and visual elements and interactive features  so they won’t be able to look away. Let’s take a look at 5 reasons why video parts in the curricula for student learning are a must-have for for anyone working with learning and education.

Video content for learning and education  is a new visual channel to stand out

If you want to make sure your website or course gets noticed, you need to make sure your content is easily distinguishable from the rest. Video for learning and education is an excellent way to differentiate yourself from your competitors.

It’s the perfect way to make your content stand out from the rest because of two main reasons:

  • Video content has not been part of traditional courses. It’s not something that’s used enough  on education and learning websites, considering how effective educational videos are in getting thourgh important information and include visual elements in the curricula. 
  • Video content can be incredibly engaging, entertaining, contributes to active learning, helps working memory, and overall supports student learning. Consequently, it means visitors will be drawn to it like a magnet and will want to stick around. They won’t be able to look away because your video content will be so captivating and engaging even more so with interactive features and compelling visual elements. Utilizing video will help you reach the desired learning outcome with less cognitive effort from the student's side, while the length of time students spend studying can be also reduced. 

Cognitive load theory has important implications to this point. The theory refers to the amount of working memory resources used. Earlier research suggests, the fundamental tenet of cognitive load theory is that the quality of instructional design will be raised if greater consideration is given to the role and limitations of working memory. With increased distractions, particularly from cell phone use, students are more prone to experiencing high cognitive load which can reduce academic success. 

People love video content

People have a general love for video content. It’s a natural human instinct to want to see visuals along with content. This is especially true when it comes to topics like education and learning. Student engagement through video can be increased with the concepts being taught come to life in front of their eyes. Visually appealing video design is the way to go if you want to hook your viewers and reel them in. Studies show that productive use of video supports the retention of more information from video content than from written articles, while reducing the cognitive load. Visuals inspire working memory and sensory memory to contribute to remember additional information afterwards. It’s a great way to make sure your visitors get the extra information they want from your website and then some. If you want to make sure your readers remember what they’re reading, you need to make sure your content has visuals accompanying it. This is where video content comes in handy. It’s a great way to make sure your viewers understand the content and learn from it.

Video can teach while keeping people entertained

If you want to make sure your visitors are captivated and eager for more, video is the way to go. You can have a variety of video content on your site to cater to different learning styles using informal and formal language, different video design and types of segmenting your content.  This way, your content is accessible to a larger audience. If you’re not sure what kind of video content to include on your website, it’s best to stick with the tried-and-true methods of teaching like a how-to video. This type of video is great for teaching people how to do certain tasks, like installing software, designing websites, to mention some common examples. You can also use video to teach more complex topics like math, history, etc. Using video for education is a great way to mix entertainment with education. This is especially important for kids who are in the age range where they’re learning a lot of new things.

Video is a must have if you wanna stay competitive in the digital age

This goes back to the first reason why video content is a must-have for learning and education websites: it makes your content stand out from the crowd. If you want your website to be at the top of the game and on the path to success, you need to include video content on your site. The competition is fierce, and if you don’t use every method at your disposal to rise above the rest, you could fall behind. Video content is a great way to gain an edge on your competition and make sure your site stays at the top of the game. It’s the best way to grab your visitors’ attention and keep it. Without engaging content, you risk losing your audience. Video content is a great way to make sure that doesn’t happen.

There are many ways to use video in education and learning

Video content doesn’t always have to be used for education. It’s a great way to teach people about who you are and what your company or website is all about. It’s a great way to let your audience get to know you better and feel like they’re a part of your team. It’s a great way to build trust and encourage people to learn more about your site and what you have to offer. You can also use video as a form of entertainment. You can have a variety show-like video or a funny video on your site. You can also have a video that’s specifically meant to entertain.

Tips from social psychology to create better learning and educational video content

Support the learning process with guiding questions in your videos along the timeline of the video.

Follow the personalization principle: People learn better from multimedia presentations when words are in conversational style rather than formal style. 

Remember cognitive load theory and limited capacity of the receiver to extra information, integration of new information has to be gradual, but using visual channels will help the retention in the long term. 

Look up Germane load  if you want to understand this better. In social psychology, Germane load is the portion of the memory devoted to integrating new information, the creation and modification of schema (Sweller, van Merriënboer, & Paas, 1998). Germane load is similar to the memory usage of your computer while it's actually installing your programs. 


The important thing to remember is that video is an outstanding tool to support learning and education whether it be website visitors, novice learners or anyone really you wish to engage. websites make it clear just how important it is. It’s the best way to grab your visitors’ attention and keep it. It’s the best way to make sure your content stands out from the crowd and is easily distinguishable from the rest. It’s the best way to make sure your content is easily accessible to a larger audience. It’s the best way to differentiate yourself from your competition and stay competitive in the digital age.

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