How To Pick The Best Infographic Video Maker

What Matters Most in Choosing an Infographic Video Maker

Video is everywhere. Companies use infographic videos to explain ideas, train people, and present data in ways that get noticed. But the market is packed with video makers, each with big claims-fast creation, endless templates, AI magic. How do you know which one will actually work for your team, especially if you need something practical that goes beyond just looking good on social media?

Your Goals Should Decide the Tool

Not every team has the same needs. If you only make the occasional video for a one-off presentation, you might be happy with any tool that has a low price or a handful of templates. But most organizations care about more than that: you want to save time, keep everything on-brand, make sure the message is accurate, and actually know if people watch your videos.

Based on what we see in the industry, here’s what you should care about:

Speed Is Good, But Real Ease of Use Matters

Many platforms highlight quick creation-Animaker, for example, claims you can build infographic videos in under five minutes. PlayPlay users say they get a video in 10-15 minutes, and CapCut shows a three-step workflow with easy customization. These speeds sound good, but if the process is all about cramming in stock assets and picking templates, your videos might start to look generic fast. True ease of use means not hitting random roadblocks-like struggling to add your branding, finding assets, or collaborating with peers.

Templates and Assets Should Be Versatile, Not Just Plentiful

Every vendor touts numbers-Biteable lists 24 million stock assets and hundreds of templates, Renderforest and Powtoon emphasize massive libraries and ready-made packs. But more isn’t always better. Templates are helpful only if you have the flexibility to match your brand and adapt content for your real use case (training, product demos, detailed reports, etc.)

Brand Consistency-Don’t Compromise Here

If your videos look different from the rest of your company’s content, it hurts trust and recognition. Some products offer “Brand Kits” or one-click brand-matching (like Biteable’s Brand Builder or Powtoon’s brand lock). But does the platform make it simple for any team member-not just designers-to stick to guidelines as they create? That’s a key question. If not, you’ll be fixing videos in post, wasting more time.

Data and Analytics: Tracking Is Non-Negotiable

If you’re just uploading a video to social media, basic view counts may be enough. But L&D or internal comms need more: How long do people watch? Where do they drop off? Did they get the right answers in a quiz? Most infographic video makers skip real analytics or hide them behind expensive upgrades. Without tracking, you’re guessing if your content works.

Real Collaboration Features for Real Teams

It’s one thing to say “work together” and another to support actual teamwork. Features like in-app commenting, sharing drafts, and role-based workspace management are often afterthoughts. If you manage several projects, run L&D across regions, or need review/approval steps, these can’t be missing.

AI Is Great-But Only If It Fits Your Content

AI makes it fast to turn docs into videos, generate infographics, or suggest layouts. Piktochart says its AI can spin up a starter infographic in under 10 seconds. Powtoon and PlayPlay use AI to automate chart types, subtitles, and translations. It’s helpful, but still requires human review-especially for accuracy and tone.

Where Colossyan Fits

I work at Colossyan, so I see daily how these themes play out for teams who are serious about using video for training, communication, and real learning outcomes. Here’s my take:

Produced Quickly, Organized Properly

Our users move from document to draft video in minutes-not just with text overlays but with scenes built to fit their information (choose doc-to-video or prompt-to-video). Unlike tools that dump all your assets into a single workspace, Colossyan keeps draft and final videos organized with folders, project management tools, and role-based access. This really cuts down confusion, especially if you have several editors or stakeholders.

Templates, Brand Kits, and Real Customization

Even with a big set of pre-designed templates, the only way to stay on-brand is through repeatable, enforceable style rules-our Brand Kits apply fonts, colors, and logos across teams, and templates can be customized on top. For companies training large workforces, or rolling out content in several languages, this saves hours that would otherwise be lost to manual fixes.

Interactive, Trackable Content

Most “infographic video” tools stop at showing charts and graphs. In Colossyan, it’s easy to add interactive elements-multiple choice questions, branching scenarios-within the editor. I can track real results: who watched, for how long, learner quiz scores, even export this data to CSV for reporting. If I export to SCORM, training teams can plug videos straight into their LMS and gather data for compliance and upskilling.

Collaboration Is Built-In

I don’t have to leave the platform to share a video for feedback. Team members comment on drafts, assign roles (admin, editor, viewer), and manage several projects at once with proper oversight. This matches what fast-growing teams actually need-batch production, approvals, and lots of stakeholders working in parallel.

AI Where It Counts, Human Input Where It’s Needed

Automated doc-to-video generation saves real time, but I still get the final say before publishing. Our editor’s scripts can be fine-tuned with the AI assistant, plus I can adjust scene order, animation timing, pronunciations, and gestures. Avatars and AI voices can be cloned for brand personality or local languages, and everything is kept consistent across regions.

What I Would Look For-And What I Would Avoid

If you’re overwhelmed by features, refocus. Do you need videos to just look flashy, or will they be used for learning, compliance, or serious communication? Pick a tool with an interface anyone on your team can use-the days of needing a motion graphic designer for every training video are over. Don’t compromise on analytics and interactivity; without them, you’re blind to what’s working.

Flashy metrics-like millions of users or billions of template combinations-sound impressive but don’t mean the platform will fit your team. Instead, judge how fast you can move from content idea to polished, trackable video. Look for tools that give you control over voice, avatar, branding, and analytics.

That’s what we focus on at Colossyan. I believe these principles are the difference between just making videos, and making videos that matter for your organization.