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"The videos in our knowledge base now have the same look and feel, so we were able to strengthen our brand alignment while improving our customers' learning experience."
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With the company growing, ProMark also needed an efficient way to upskill new employees about their product.
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Before Colossyan, ProMark relied on screenshots and long PDFs, which weren't engaging enough.
There was a need for a generalised approach to ensure all content was consistent with the company’s brand.
By implementing AI avatars to narrate their product demonstrations, ProMark made their training content more engaging and easier to follow.
Promark utilized screen-recordings of their product within the training videos, making it easier to effectively upskill new employees.
Colossyan helped ProMark achieve a consistent style and structure in their videos, enhancing brand recognition and alignment.
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ProMark were able to easily produce product teasers for new and potential customers, significantly improving the customer experience.
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Videos uniformly reflect the brand’s identity, strengthening brand alignment across all internal and external touchpoints.
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By using AI technology, ProMark managed to populate their knowledge base with consistent and engaging onboarding materials.
We know that videos are way more enjoyable and a better way of learning. They improve the experience. They can also compress so much more information in shorter time.
Not only does this approach improve the customer experience, but it also strengthens brand alignment, making AI video an effective solution for businesses needing frequent product explainers and engaging knowledge bases.
Want your business to achieve similar results?
Contact our team today.
