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Sep 16

How to Create a Personalized Demo Video With Colossyan

Matt Bristow
https://colossyan.com/posts/how-to-create-a-personalized-demo-video-with-colossyan

Creating a demo video no longer means weeks of filming, editing, and waiting. Colossyan makes it possible for you to create personalized, high-quality demo videos using AI avatars, screen recordings, and automated translation. 

Why Demo Videos Work 

Demo videos let you show exactly how your product works in action. They offer clarity — viewers see the interface, understand how it works, and end up seeing the value for themselves. One study found that demo videos increase purchases by over 70%, because people understand better when they see what you offer, as opposed to when they just read about it.

Step-by-Step Guide to Creating a Personalized Demo Video

Here’s how you can create a demo video that feels engaging, professional, and personalized, using Colossyan.

Step 1: Define What You Want to Achieve

Decide the core goal — whether it’s driving sales, reducing support tickets, or helping new customers understand key features. Pick one or two main messages. For example, show how a feature saves time, or how onboarding becomes easier. Clarity upfront helps the rest of the video fall into place.

Step 2: Gather Content & Assets

Collect what you’ll need: screenshots, slide decks, process walkthroughs, or product recordings. Use Colossyan’s screen recorder to capture your software in action. You can trim recordings, add zooms, or background music. The tool lets you embed screen captures as scenes in your final video, which makes demos more dynamic.

Step 3: Create Or Select An AI Narrator 

You can create an AI avatar of yourself or a team member by uploading a photo or recording about 20 seconds on your phone or webcam. That avatar can be your presenter in the video. You can also swap in different voices, update the avatar easily, and reuse it for multiple demo videos. Alternatively, you can select any of Colossyan’s AI avatars or voices, which are available in over 100 different languages. 

Step 4: Build Your Demo 

Start structuring your demo, which will include an introduction, the actual demo itself, and the outro. If you’re unsure how to structure the video, start with a Colossyan template. Templates include suggested scene flow — introduction, walkthrough, benefits, and call to action — which helps you avoid guesswork. Write your script, lay out the visuals, and use scenes for each key point. Keep it tight — avoid long scenes without action or focus.

Step 5: Personalize & Scale with API

When you need many demo videos — for different customers, users, or regions — Colossyan’s API lets you automate personalization. You can generate versions that include names, customer-specific information, or custom visuals. This approach saves time while still delivering tailored content.

Step 6: Finalize & Export

Once everything looks good, export your video. Colossyan supports formats like SCORM to integrate into LMS platforms, or MP4 if you want to send or embed. Make sure you review audio, ensure avatars are synced, and check visuals one more time before sharing.

Conclusion

A well-made demo video does more than explain — it connects, resonates, and converts. With Colossyan, you can create screencast-rich, avatar-led demo videos without needing video editing skills. You can build, personalize, and scale demos efficiently — all while keeping branding consistent.

If you want to see how your demo video can pop, or need help getting started, reach out to our team. We’ll show you how to make a demo that performs.

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Matt Bristow
Senior Performance Marketing Manager

Matt is a performance marketer obsessed with spreadsheets, retro technology and getting hopelessly lost in the great outdoors. When not writing and launching paid ads, he'll usually be running, hiking, coding or watching the same four Netflix shows on repeat.

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