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Sep 5

How To Create Custom Marketing Videos With Colossyan

Matt Bristow
https://colossyan.com/posts/how-to-create-custom-marketing-videos-with-colossyan

Creating personalized marketing videos is no longer just an option; it has become a necessity for businesses striving to stand out in a crowded digital landscape. Over 70% of consumers now engage only with content that is tailored to their interests, underscoring the growing importance of video personalization in marketing strategies. 

Colossyan makes it easy for businesses to create custom marketing videos efficiently, effectively, and at scale — without needing a single camera. 

Why Personalized Marketing Videos Matter

Personalized videos can significantly boost customer engagement and conversion rates. Even simple personalization tactics like addressing viewers by name or tailoring content based on user data can make a big difference. Personalized videos help your brand connect more directly with your audience, making messaging feel relevant, intimate, and engaging.

Creating Videos In Colossyan

Colossyan provides a flexible platform for creating marketing videos that fit your needs. You can build videos from scratch, or use the AI Video Creator to quickly generate drafts from prompts or documents. Additionally, Colossyan offers a library of pre-designed templates, AI avatars and voiceovers in over 100 languages, making it easy to produce professional, polished content without expensive video production.

Personalize Videos with Your Own AI Avatar

A standout feature of Colossyan is the ability to create an AI avatar of yourself. You can record your avatar using your phone or webcam in less than 20 seconds, and it can speak in over 30 languages, making it perfect for reaching global audiences. This allows your videos to maintain a personal, authentic touch while scaling across multiple campaigns.

Scale Marketing Campaigns with Colossyan API

Colossyan’s API enables automated video creation, making it easy to scale your marketing campaigns. Integrations with tools like Zapier allow code-free automation, so your team can generate and distribute personalized videos efficiently, without adding manual work.

Why Colossyan Stands Out

Compared with other video creation tools, Colossyan excels in combining scalability, personalization, and ease of use. Its AI avatars, intuitive editing, brand kit integration, and API make it ideal for teams producing high volumes of video content without compromising quality.

Conclusion

In conclusion, the impact of personalized videos in modern marketing is undeniable. At Colossyan, our platform empowers teams to create scalable, engaging, personalized content efficiently and cost-effectively. 

Whether you're looking to improve engagement or conversion rates, personalized video is a reliable and powerful tool to add to your marketing arsenal. With Colossyan, personalizing your marketing videos has never been easier or more accessible.

Want to know how Colossyan can help you utilize AI video for your marketing campaigns? Book a free demo with our team now.

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Matt Bristow
Senior Performance Marketing Manager

Matt is a performance marketer obsessed with spreadsheets, retro technology and getting hopelessly lost in the great outdoors. When not writing and launching paid ads, he'll usually be running, hiking, coding or watching the same four Netflix shows on repeat.

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