Want a personalised avatar?

Instant Avatars can be recorded using your phone or camera, and created in under a minute. These avatars are quick and easy to create, and they keep your original background and movements.

Dec 17

AI Ad Video Generators Ranked: 5 Tools That Boost Conversions

Matt Bristow
https://colossyan.com/posts/ai-ad-video-generators-ranked-5-tools-that-boost-conversions
Matt Bristow

AI ad video generators have changed how businesses, agencies, and creators make ads. Five minutes of footage can mean thousands in revenue - if you get the details right. But with so many platforms, it’s easy to get lost in stats, features, and vendor promises. Here’s my honest look at the best AI video ad makers for conversion lift, what actually makes them work, and why operationalizing with your team matters as much as the software itself.

The top 5 ai ad video generators

Arcads.ai - best for direct-response teams chasing revenue

Arcads.ai stands out for teams who want scale and numbers to back it up. It offers a library of 1,000+ AI actors and localizes ads in 30+ languages, allowing you to launch, iterate, and test quickly in multiple markets. Their sponsored results are bold: campaigns like Coursiv saw 18.5K views and $90K revenue (+195%), and MellowFlow notched 25.2K views and a reported +270% revenue lift. These are vendor-reported, but the direction is clear - Arcads is built for people who want to track every click and dollar.

The fit is strongest for fast-growth D2C brands, app studios, or agencies hungry for ROI and creative scale. Arcads cards show influencer metrics too, with some accounts reporting up to +195% growth in followers.

One gap: What you see is based on what's shared by the vendor. Always validate with your own testing and attribution.

How does Colossyan help here? If your team, or your creator network, needs to follow a repeatable playbook to get similar results, we make it easy. I can turn your latest ad brief or testing framework into an interactive, trackable training video. Want your creators certified before running global campaigns? Add MCQs and analytics to ensure every market knows which hooks and formats to run. And, with Instant Translation, your training adapts as easily as Arcads’ output does - no more copy-paste errors or lost-in-translation creative.

Invideo AI - best for global scale and brand safety

Invideo AI covers the globe, with support for more than 50 languages and over 16 million licensed clips built in. You get an actor marketplace spanning the Americas, Europe, India, and more, and their privacy guardrails are layered: think consent-first avatars, actor-controlled usage blocks, face-matching to prevent unauthorized likeness, and live moderation.

If you need to avoid copyright headaches or want to ship ad variants safely to dozens of markets, you’ll find most needs covered. Invideo’s anecdotal case study claims a customer cut ad production time from six hours to thirty minutes and doubled sales. Is that a lock for every business? No. But it shows the workflow is fast.

In practice, Invideo is best for larger teams or brands who need a single system to manage rights, scale, and creative quickly.

Colossyan fits in by making your training process match this scale. I can import your playbooks from PDF or PPT and turn them into video lessons, branching based on region or campaign logic. Voices and Pronunciations features guarantee your AI actors say every branded term just the way your markets expect. And all these assets remain on-brand, thanks to Brand Kits and centralized management.

Deevid AI - best for rapid, flexible testing

Deevid AI markets itself as the no-crew, no-delay solution. You put in text, images, or even just a product URL, and get out a video with visuals, voiceover, and animation. Its most original offer is AI Outfit Changer - instantly swap clothes on your AI presenter - which means you can refresh ads for different seasons, regions, or A/B tests without a re-shoot. It’s especially useful for ecommerce, explainers, and UGC-style ads optimized for TikTok, Reels, or Shorts.

Speed is Deevid’s promise - ad variants go from idea to output in minutes. This is for marketers or agencies needing new creative every week, not once a quarter.

Brand fit may require some extra work compared to pricier, bespoke editing; and if you’re in a category where realism matters for virtual try-ons, you’ll want to validate that feature first.

When your goal is to enable your own team, or creators, to test and report on dozens of variants rapidly, Colossyan helps by translating your creative testing matrix into a micro-course. I use our interactive video and Conversation Mode to role-play feedback cycles, embed certified naming conventions, and standardize review checkpoints - all while keeping assets easy to find in our Content Library.

Amazon Ads AI video generator - best for sponsored brands speed

Amazon Ads’ AI Video Generator is purpose-built for one job: churning out Sponsored Brands ad videos at scale. It’s free, English-only (for now), and claims to generate six SB videos in up to five minutes per request. No editing skills required, and it leverages your product detail page to produce platform-ready variants.

This tool is best for U.S.-only Amazon sellers and vendors working to fill the Sponsored Brands shelf with heaps of quick, on-brand video creative. Its creative control is lighter than paid tools, but nothing matches the time-to-first-ad for this format.

Colossyan lets you bottle this repeatability for your teams - make a single spec training on what a good SB ad looks like, translate it instantly for later expansion, and track which teams complete their onboarding. LMS (SCORM) export is built in so you meet compliance or knowledge check standards.

VEED - best for ugc and model versatility

VEED stands apart for its support of multiple video AI models: talking-heads, deepfakes with lip-sync, and visually rich short clips. You can blend scenes, add narration, captions, and brand, plus pick avatars and dub into multiple languages. For user-generated content (UGC), testimonials, or rapid variant generation, the workflow is fluid and flexible. One user testimonial reports up to 60% time saved on project editing.

Its free tier comes with a watermark, and the most advanced models and exports require credits, so budget accordingly. Also, max lengths for some models are short (as little as 10 or 12 seconds), so this isn’t your full-length video suite.

If your ad workflow includes lots of short, social-first video and you need to iterate quickly, VEED covers your bases. To train your UGC creators or internal content team, I use Colossyan to turn your playbook into interactive video, with Branching to quiz when to pick which model or approach.

Why creators need more than just the tool

There’s a theme in all these platforms: Speed, variant testing, and local language support are no longer optional. But the best AI ad video generator isn’t enough if your team (or content creators) are guessing at what makes a good hook, or what passes as on-brand. That’s where I see most brands trip up - the workflows fall apart after hand-off, or scale exposes cracks in training and compliance.

This is why, at Colossyan, I focus as much on enablement as creative. We let you convert your own playbooks, test matrices, and safety protocols (no matter the format) into videos people watch and interact with. Our analytics show you who’s up to speed and who needs help, allowing you to close those gaps fast.

A few stats to remember

Don’t ignore the numbers: 78% of marketers say video has directly increased sales; 85% of consumers have decided to purchase after watching a brand video. Ideal ad length? Stick to 5-15 seconds unless you’re telling a really strong story. And remember: Speed matters, but only if you maintain quality and compliance.

Colossyan’s take: operationalizing your ad machine

The platforms above are strong - some for performance, some for speed, some for brand safety. But no tool will guarantee results if the people behind the campaigns aren’t enabled.

This is where Colossyan comes in. I use our platform to:

- Turn briefs and guidelines into interactive, certifiable training so teams and creators execute faster and with fewer errors.

- Use Instant Translation and Pronunciations so every market and language gets it right - even with complex product names.

- Keep all training and creative assets on-brand with Brand Kits and centralized content management.

- Track and audit readiness with built-in Analytics and SCORM exports.

If you want to scale conversion-winning ads, get the right generator. But if you want those results every month, pair it with a platform that enables your whole team to deliver - again and again.

Final thought

AI ad video generators are getting faster, smarter, and more powerful. Arcads gives you data-driven optimism. Invideo nails global workflows and rights. Deevid rushes ideas to production. Amazon gives you speed for SBs at no cost. VEED lets you tackle any UGC format with ease. Pair any of these with actual operational rigor - like what Colossyan brings to internal enablement - and your next campaign will lift not just conversions, but your entire creative team’s impact.

Branching Scenarios

Six Principles for Designing Effective Branching Scenarios

Your guide to developing branching scenarios that have real impact.

Matt Bristow
Senior Performance Marketing Manager

Matt is a performance marketer obsessed with spreadsheets, retro technology and getting hopelessly lost in the great outdoors. When not writing and launching paid ads, he'll usually be running, hiking, coding or watching the same four Netflix shows on repeat.

Networking and Relationship Building

Use this template to produce videos on best practices for relationship building at work.

Learning & development
Try this template

Developing high-performing teams

Customize this template with your leadership development training content.

Scenario-based learning
Try this template

Course Overview template

Create clear and engaging course introductions that help learners understand the purpose, structure, and expected outcomes of your training.

Learning & development
Try this template
example

See what our AI avatars are like in action

1. Choose avatar
2. Add your script
100 characters left
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Generate free video
example

Thank you — your video is on its way!

If you’d like to try out Colossyan and create a video yourself, just visit our website on your desktop and sign up for a free account in seconds. Until then, feel free to check out our examples.

Frequently asked questions

Didn’t find the answer you were looking for?

Latest posts