How to Use a Promotional Video Maker to Grow Your Brand

Leveraging a promotional video maker can unlock one of the most powerful marketing tools available.

Video drives 1,200% more shares than text and images combined - and brands using video grow revenue 49% faster than those that don’t.

The problem?

Traditional video production - hiring agencies, managing shoots, and editing - is slow, expensive, and often limits teams to creating just a few videos per year. But consistent visibility is what both algorithms and audiences demand.

The solution:

Modern promotional video makers now use AI-powered automation to let you create high-quality brand videos in minutes - no filming or video expertise required.
Platforms like Colossyan enable marketing teams to produce professional spokesperson-led videos at scale, transforming brand storytelling.

This guide explores how to use promotional video makers strategically - from understanding core capabilities to building a scalable video content workflow that drives brand growth.

Understanding Promotional Video Maker Capabilities

Promotional video makers range from simple template tools to advanced AI-driven platforms.
Here’s what to look for when evaluating your options:

Core Capabilities

Template Libraries

• Pre-designed structures for launches, testimonials, stories, and promos
• Customizable layouts and transitions
• Industry-specific formats
• Value: Speeds creation 3–5x versus starting from scratch

Media Assets

• Stock video, music, and sound libraries
• Graphics, icons, and motion templates
• Easy brand asset management

AI-Powered Features

• AI avatars/presenters (Colossyan: 70+ professional presenters)
• Script-to-video automation
• AI voiceovers and subtitles
• Smart scene detection and editing

Customization Tools

• Brand kits: auto-apply colors, fonts, and logos
• Text overlays, filters, and animations
• Multi-format aspect ratios (16:9, 9:16, 1:1)

Collaboration & Export

• Team workspaces with comments and version control
• Multi-resolution exports
• Social platform optimization
• Analytics and performance tracking

Types of Promotional Video Makers

Colossyan Advantage:
Create polished presenter-led videos with AI avatars, no studio or filming needed.

Strategic Applications for Brand Growth

1. Social Media Presence

Algorithms favor video - content with video is 5x more likely to appear in feeds.

Video Types:

• Product showcases (15–30s)
• Behind-the-scenes clips (30–60s)
• Tips/tutorials (60–90s)
• User-style authentic videos (15–45s)
• Thought leadership with AI presenter (60–120s via Colossyan)

Posting Frequency:

• Instagram/TikTok: 3–7x weekly
• LinkedIn: 2–3x weekly
• YouTube Shorts: 3–7x weekly

Impact: Consistent video posting increases reach 3–5x.

2. Product Launch Campaigns

Multi-Stage Video Flow:

1. Teaser: 7 days before launch
2. Announcement: Reveal day
3. Feature Deep-Dives: 1–7 days post-launch
4. Testimonials: Ongoing
5. How-To Tutorials: For adoption (via Colossyan)

3. Email Marketing Enhancement

Including “video” in a subject line increases open rates 19%, and video boosts click-throughs 2–3x.

Effective Video Ideas:

• Welcome message (AI presenter via Colossyan)
• Product updates
• Event invitations
• Re-engagement campaigns

Tip: Use animated thumbnails linking to landing pages.

4. Website Conversion Optimization

Strategic Video Placements:

• Homepage hero video (brand story)
• Product demos (boost conversions 80%+)
• About page introductions
• Landing pages (conversion lift up to 86%)

Colossyan Advantage: Professional, presenter-led explainer videos without filming.

5. Paid Advertising

Performance Benchmarks:

• Facebook video ads: 20–30% lower CPC
• LinkedIn video: 5x engagement
• YouTube pre-roll: 80% view-through

AI Advantage:
Rapid A/B testing - create 10 video variations in under an hour.

Step-by-Step: Creating High-Impact Promotional Videos

Step 1: Define Objective & Audience

Set clarity on:

• Objective: Awareness, consideration, or conversion
• Audience: Demographics, psychographics, and platform behavior

Example:
Drive SaaS sign-ups with a 60–90s Colossyan AI presenter video targeted at marketing managers on LinkedIn.

Step 2: Craft a Compelling Script

Structure:

1. Hook (first 3 seconds) – grab attention
2. Value Proposition – highlight clear benefit
3. Social Proof – testimonials, data, authority
4. Call-to-Action – clear next step

Step 3: Choose the Right Tool

• Colossyan: Presenter-led brand videos
• InVideo / Promo.com: Product visuals, social promos
• Vyond / Animaker: Animated storytelling

Hybrid Tip: Combine Colossyan presenter intros with demo visuals.

Step 4: Customize & Brand

Apply consistent branding:

• Logo, color palette, typography
• Branded outro cards
• Consistent AI avatar presenter
• Save brand kit in Colossyan for one-click application

Step 5: Platform Optimization

Adapt to each platform:

• Instagram Reels/TikTok: 9:16
• LinkedIn/Feed: 1:1
• YouTube/Web: 16:9

Include captions, strong thumbnails, and optimized copy for each platform.

Building a Systematic Video Workflow

One-off videos don’t build brands - systems do.

Monthly Themes: Seasonal or strategic content
Weekly Mix: Product tip, insight, culture post
Template Library: Reusable formats (e.g. “Quick Tip Tuesday”)
Batch Production: Create a month’s worth of videos in one day
Repurpose Content: Turn one long video into multiple short clips

Measure and Optimize

Track:

• Views, engagement, and watch time
• Click-throughs and conversions
• Cost per video

Optimize:

• Test hooks, formats, and CTAs
• Identify top-performing content themes
• Adjust based on data insights

Recommended Tools by Use Case

Frequently Asked Questions

How much do promotional video makers cost?

• Free tiers: limited, watermarked
• Individual: $15–50/month
• Professional: $50–200/month
• Enterprise: $200–1,000+

Compared to agency production ($2,000–$10,000 per video), the ROI is clear.

Can non-experts create professional videos?
Yes - tools like Colossyan and InVideo are built for simplicity and quality, with intuitive drag-and-drop editors.

How long does it take?

• Template video: 15–30 min
• AI presenter (Colossyan): 30–60 min
• Animated explainer: 1–3 hrs

Quantity or quality?
Consistency wins. Post regularly with professional quality achievable through AI tools.

Ready to Accelerate Your Brand Growth?

Promotional video makers are redefining how brands create content.
With Colossyan Creator, you can:

• Produce professional videos 10x faster
• Feature realistic AI presenters in 80+ languages
• Maintain brand consistency effortlessly

Brands using Colossyan report significantly higher engagement, faster content production, and a stronger, more human digital presence.

Start your free Colossyan trial today - create professional promotional videos in minutes, not days.