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Aug 12

What Is Employee Engagement Training And Why You Should Be Doing It

Matt Bristow
https://colossyan.com/posts/what-is-employee-engagement-training-and-why-you-should-be-doing-it
Matt Bristow

Employee engagement training is crucial in today's workplace. It's about enhancing how employees connect with their work and their organization. With only 31% of employees in the US and Canada truly engaged, there's a clear need for more effective training programs. When people feel engaged, they're more productive, innovative, and committed to their organizations.

Why does employee engagement training matter?

Engagement training isn't just a buzzword. It improves productivity by 21%, boosts innovation by 20%, and increases profitability by 21%. The positive impacts on organizational success are evident. Managers play a big role here. It's not just about making employees feel good. Training programs, especially for managers, are at the heart of engagement. They help managers develop skills that support and motivate their teams. And let's face it, when 70% of frontline leaders want to improve their leadership abilities, we're seeing a clear call for support.

How to boost employee engagement?

So, what makes an engagement training program effective? It's not just about canned presentations or one-off workshops. Successful programs often include emotional intelligence, stress management, and leadership development. Consider the City of Los Angeles, where employees can receive reimbursements for job-related training. That’s direct encouragement to grow their skills and advance their careers.

The focus should be on a continuous and data-driven approach. One-off initiatives might be easier, but they don’t stick. Constant engagement efforts that involve real metrics—like satisfaction scores and retention rates—are more effective. The old saying goes, "What gets measured, gets managed," and it's especially true here.

What are the benefits of employee engagement?

The benefits aren't just theoretical. Gallup's research backs it up: organizations investing in training see significant returns. We're talking about an estimated productivity return of $1,812 per employee in just the first year. And it's not just about retaining current employees. Engaging teams have a 64% retention rate, compared to just 32% for those with disengaged leadership.

How can Colossyan help employee engagement training?

Now, how does Colossyan fit into this picture? Here, we help by transforming dry, traditional training materials into engaging, interactive videos. Our platform makes it easy to turn any document into a video, saving time and resources. We support SCORM compliance too, which means you can easily integrate our videos into your existing Learning Management System (LMS). This lets you track real-time insights into learner progress, so you know what's working and what needs to change.

Take, for example, the changes at the TWI Institute. They cut training time from 15 days to just three days, while employee satisfaction went up by 23.5%. Similarly, Danske Bank improved employee engagement by 31%. What these stories show is the power of efficient, engaging training content, something Colossyan is built to support.

In conclusion, employee engagement training is no longer optional if you want to compete in today's market. It's not just about keeping employees happy—it's about boosting productivity and retention, ultimately enhancing organizational performance. Innovative solutions like Colossyan are making it easier to create effective training programs. We help transform learning experiences and build an engaged workforce with less hassle.

The bottom line? Focus on engagement training, make use of insightful analytics, and don't shy away from modern tools. Improving employee engagement isn't just good for morale. It's a smart, strategic move that pays off in numerous ways.

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Matt Bristow
Senior Performance Marketing Manager

Matt is a performance marketer obsessed with spreadsheets, retro technology and getting hopelessly lost in the great outdoors. When not writing and launching paid ads, he'll usually be running, hiking, coding or watching the same four Netflix shows on repeat.

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