How Sonesta uses AI video to cut 80% of their video production costs

Sonesta International Hotels, a leader in the global hospitality sector, faced the challenge of efficiently creating and updating their diverse, multilingual training content.

In an industry where rapid changes demand frequent and costly reshoots, they sought a streamlined, cost-effective approach for multilingual training creation, which would ensure high employee engagement.

Adapting to a multi-lingual workforce

To uphold its high service standards, Sonesta required training materials in multiple languages, including English, Spanish, Chinese and Hindi.

Cost and time efficiency

Traditional video production methods were costly and time-consuming, especially considering the high turnover rate in the hospitality industry.

Adaptability and updates

In an industry where standards and procedures frequently evolve, the ability to swiftly update training content was crucial for maintaining service excellence.

The ease of content update and cost savings are remarkable.