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You want every employee to be a customer service guru. It's the secret to building brand loyalty and growing your business, whether you're in the hospitality industry or B2B sales.
Customer service training videos are a great way to elevate your employee training and deliver more effective results. Your team is more likely to stay engaged with interactive customer service videos than a PowerPoint presentation full of bullet point lists. You can teach your employees the most important soft skills through specific training scenarios.
Your employees are your brand advocates. AI-generated training videos can help onboard new customer service reps and standardize your training, ensuring your team delivers great service across every market.
In this blog, we're sharing five reasons why customer service training videos are the key to delivering excellent customer service. This blog also showcases how easy (and affordable!) it is to create videos on customer service training topics that have a huge impact on how your employees engage with customers.
Challenges with traditional customer service training
Delivering engaging and effective customer service training can be challenging.
You have a few options in terms of delivery method – you could opt for in-person workshops, gamified training courses, or a module of static customer service training videos for them to watch.
Customer service training videos are a popular way to onboard new hires and provide continuous learning opportunities for current employees because employees can watch the content at their own pace, and refer back to the material later on.
That said, traditional video production can be expensive and difficult to manage – and these obstacles can limit the resourcefulness of training videos for your customer service professionals.
Typical challenges with producing these videos might include:
High production costs
Manually filming video content can be really expensive. To create a new video, you’ll need to rent camera equipment, hire actors, and secure a filming location.
When you film videos manually, you can’t simply update your script with new information when you need to give your content a refresh.
Instead, you’ll need to refilm entire scenes – requiring you to re-rent equipment, film all of your footage again, and record new voiceovers.
Too impersonal to resonate effectively
Think back to the last video-based training module you completed. Chances are, you weren’t fully engaged with the content, and you might’ve even clicked through it just to finish it.
Traditionally produced videos tend to be rather impersonal, making it difficult for audiences to feel fully immersed in the content.
Challenging to scale
If every training video requires thousands of dollars worth of filming and takes weeks to create, it becomes extremely difficult to create a large amount of training videos at scale.
Plus, if you’re looking to outfit your training videos for a global audience, you’ll likely need to translate them into different languages – something that requires hiring multilingual actors and translating scripts manually.
5 reasons to use AI videos for customer service training
Satisfied customers are the key to scaling your company. Your employees are on the front lines, engaging with the general public and acting as the face of your company.
AI-powered videos enable you to create interactive and scenario-based content to develop effective customer service skills for your sales success team, including active listening, empathy, and confidence.
Creating a customer service video using AI enables you to hyper-personalize it to your specific customer expectations. These interactive videos can be designed with clickable hotspots, quizzes, and branching scenarios to ensure your employees create a welcoming relationship with every customer.
1. Make videos engaging and interactive with branching
Video is the most engaging form of training, helping you get across the key points in a concise and easy-to-understand way.
Unlike a PowerPoint presentation, an interactive customer service video actively involves your employees, helping them level up their skills and promoting better knowledge retention.
Branching scenarios are a type of interactive video element that immerses learners in scenario-based content that encourages active learning.
Think of branching videos as a choose-your-own-adventure-style of content, where the audience is served personalized videos depending on their choices – allowing them to practice decisionmaking in a risk-free training environment.
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Although branching scenarios can be developed with traditional videos using software tools, using an AI video platform allows you to speed up the creation of interactive video content.
For example, with Colossyan, creating a branching scenario video is as easy as dragging and dropping the element into the video editor – giving you the ability to create interactive training in just a few minutes.
2. Ensure consistent and standardized training
While a team might engage with customers in different ways, your company likely strives to deliver a curated and uniform customer experience that promotes brand loyalty.
However, this is difficult to do with regular training videos, as your video quality may significantly differ from one video project to the next, depending on a number of factors.
But with AI video, creating a series of standardized training videos is a seamless process. You can even upload your brand kit to Colossyan, ensuring every video produced using the platform includes the right colors, logos, and fonts – regardless of who designed the video.
Example of a brand kit in Colossyan’s AI video platform
And, if you need to adapt a piece of content to suit the specific needs of a particular team, you can easily adjust your script accordingly, without having to refilm any footage (we’ll walk you through all of the steps to create an AI video below!)
3. Quickly scale videos for specific training scenarios
Customer service reps are likely to encounter dozens of different scenarios, from handling upset customer feedback to new customers with little to no knowledge of what your company offers. Offering a robust set of scenario-based training videos is key in ensuring they’re prepared to handle those situations appropriately.
But with traditional video, it’s extremely expensive and time consuming to create a robust library of videos due to high production costs.
Fortunately, AI video allows you to easily create interactive conversations between AI avatars that simulate a wide range of the customer interactions your trainees may be faced with.
AI avatar conversation in Colossayn
And since there’s no manual filming involved, you can create a large library of these videos without any added costs. Add up to four AI avatars into a single scene, allowing you to showcase how to handle complex situations effectively.
4. Easily translate content for global teams
You can use AI avatars to deliver exceptional customer service training and automatically translate your video script into different languages.
If you're a multilingual department or have customer support teams in different countries, translating your customer service video into different languages ensures consistent training and makes your international team feel more involved.
Colossyan can automatically translate your videos into 100+ languages
An AI customer service video can be localized to make your customer support training topics accessible to every sales team, too.
Whereas regular videos require multilingual actors and post-production translators, an AI video tool enables video localization in just a few clicks.
5. Save time and budget
Video production costs are skyrocketing, from renting professional equipment to hiring talent and editing your footage. With Colossyan, you can create an animated video for your customer service reps in less time than it takes to find a filming location.
You can create a high-quality customer service video in under an hour, developing your own AI avatar or using one of our templates to get started – making it easier than ever to share your customer service secrets with your team.
How to make an exceptional customer service training video with AI
Colossyan gives you the tools to create impactful training videos in under an hour – without needing to pay for camera equipment, editing software, or translation services.
We're showcasing how easy it is for your company to create effective customer service training videos in just four steps.
Step 1: Choose a video template that focuses on customer service excellence
Colossyan offers dozens of different ready-to-use video templates to choose from
Alternatively, you can upload an existing training document to Colossyan, and the platform will take your information and transform it into a polished video draft in less than a minute. This is a great option for teams looking to repurpose their existing text-based training resources.
Colossyan also supports a prompt to video workflow, as well as the ability to start videos from scratch.
Regardless of the video creation workflow you choose, you’ll be able to customize your video drafts with your company branding, 200+ AI avatars, AI voices in 100+ languages, and stock media.
Step 2: Add your video script for a scenario-based topic
Writing your video script will typically be the most time-consuming part of creating a customer service video. The script is the foundation for your video and should be well-organized, coherent, and compelling.
You’ll want to write a script that aligns with your chosen video type, whether it's a YouTube video, explainer video, or a how-to video on dealing with customer complaints.
Colossyan’s tool uses text-to-speech technology, meaning any text added to your script box can be used as AI avatar speech or voiceover narration.
Our AI video platform also offers a GPT-powered AI script assistant, which you can use to help write your script, polish its tone, or fix its grammar.
Step 3: Customize with AI avatars and interactive elements
Colossyan’s video creation platform is easy to use, allowing you to customize your customer service training videos with interactive elements.
Simply drag and drop a branching scenario element or multiple choice quiz into your draft to customize your video paths with real-time feedback for employees.
Example of a branching scenario in Colossyan
When you start with a template in Colossyan, AI avatars will already be featured in your template. However, all AI avatars can be swapped out for the AI presenter of your choice, as well as your AI voices.
You can also customize your training videos by adding text, logos, and animations, including uploading your own images and videos or using stock footage to showcase specific scenarios.
Step 4: Generate the video and share
Once you’re happy with your video draft, you’re ready to go!
Simply generate your customer service training videos and start sharing them across your in-house platforms.
Once your video is generated, you can share, download, or embed your video anywhere – or even export it as a SCORM package and send it to your Learning Management System.
Meet Colossyan: Your solution for easy-to-create customer service training videos
Now that we’ve walked you through the benefits of AI customer service videos, as well as how to easily create one yourself, it’s time to give AI video a try for yourself.
Colossyan is your solution for easy-to-create customer service training videos, allowing you to create impactful videos in less time than it takes to make a PowerPoint.
With Colossyan, our drag-and-drop interface means you don't need any specialist training or fancy tech skills to deliver high-quality training for your customer service reps. Build brand loyalty and deliver exceptional customer service by developing your team's soft skills with scenario-based videos in minutes.
Maggie is a content marketer with a passion for making AI approachable and easy-to-understand for L&D teams. When she isn't writing about the latest AI trends, you'll likely find her reading, on a long walk, or trying new restaurants around New York City.
Networking and Relationship Building
Use this template to produce videos on best practices for relationship building at work.
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