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Hello Global Community!

A huge thank you to all who joined our webinar, The Business Imperative: AI in Learning and Training as a Strategic Investment! Your engagement, insightful questions, and global perspectives – from San Diego to Barcelona – made this a truly dynamic session. 

Below, you’ll find a recap of everything we covered during this session. Or, you can watch the full replay here: 

Understanding the challenge

According to Gartner’s 2025 CIO Agenda, only 48% of digital initiatives meet or exceed business targets. That’s worse than a coin toss. Yikes! 

Among the reasons many digital initiatives fail is that there is an assumption that if you build it, they will come. On the contrary, the wise innovator stays close to IT, and other Chief Experience Officers in order to identify shared needs, metrics, and requirements. 

The solution

Chief Learning Officers and other Chief Experience Officers must partner with IT to deploy AI solutions end-to-end. This collaboration ensures AI-driven L&D initiatives align with corporate strategy, and promotes co-creation among builders and users of technology to deliver expected business results. 

Our guest Avinash Chandarana shared his experience aligning L&D with corporate strategy through his work at MCI Group creating learning resources and promoting the platform internally. 

His recommendation: understand how your business area supports the greater vision. 

In Avinash’s case, this included employee awareness and leveraging L&D to facilitate the adoption of AI among leaders at the organization. This underscores the importance of being able to create internal awareness for stakeholder adoption. 

The execution

Leveraging tools like Colossyan’s AI-powered video solutions can help businesses integrate AI seamlessly across their organizations to drive efficiency, agility, and revenue growth. 

As Avinash highlighted, the key in his success was not starting with the technology, but with the end goal of mind and mapping out how L&D played a role throughout the vision, and AI maturity model of the organization. 

How to beat the "Curse of Random Success" with AI

To move beyond pilot programs and into real impact, organizations need structured alignment with IT and the right tools. That’s why we’re providing you with:

✅ Business Case Template – Clearly define the ROI of AI in L&D

 ✅ Vendor Profiling Tool – Ensure AI solutions align with your business goals

Access more resources here 🔗

Next Steps: Implementing AI in L&D

💡 Need help making the case for AI? Try Colossyan’s ROI Calculator to see how AI video can drive cost savings and efficiency as well as an ROI calculator for determining the cost savings of reducing ramp up time and knowledge gaps.

🎬 Ready to bring AI to your organization? Generate your first AI video for free and explore how you can leverage Colossyan’s capabilities to create personalized, interactive training. 

📢 Share your success! If you implement AI-driven learning in your company, tag us on LinkedIn so we can celebrate your innovation.

Special Thanks to Avinash Chandarana

A big thank you to our brilliant guest Avinash Chandarana, FLPI, for sharing actionable strategies on aligning AI initiatives with corporate strategy. Stay connected with him on LinkedIn for more insights.

Let’s keep the conversation going! Reach out with your thoughts and stay tuned for more events and resources to help you lead the AI revolution in corporate learning.

Picture this: You’re juggling multiple projects, your inbox is overflowing, and yet another company-wide email lands in your inbox – packed with dense paragraphs, buried action items, and unclear expectations.

But internal communication shouldn’t feel like a scavenger hunt. So how can companies better cut through the noise and streamline internal communications? 

One word: video. 

While traditional internal communication methods like email, Slack, or Zoom meetings can keep teams connected to some degree, internal communications videos present a solution that can help share information to employees in an efficient and engaging manner. 

Internal communications videos are key in facilitating a smooth flow of information between leadership and staff and across departments, ultimately supporting employee engagement, productivity, and ensuring alignment. 

Whether you're announcing major organizational changes, sharing quarterly results, onboarding new team members, or simply fostering company culture, video provides a compelling medium that resonates with viewers and drives genuine engagement. 

In this blog, we'll explore how internal communications videos can transform your workplace communication strategy, boost employee engagement, and ultimately strengthen your organization from the inside out. Plus, we’ll share a way to create these internal communications videos in a fraction of the time required for traditional video production. 

What are internal communications?

Internal communications refers to the processes, channels, and strategies organizations use to share information, manage messages, and foster dialogue among employees at all levels. This includes everything from conveying company news, leadership updates, training, sharing new policies, and overall building a cohesive workplace culture. 

In simple terms, internal communications keep teams informed, connected, and working toward the same goals. 

Unlike external communications, which targets customers and the public, internal communications focuses exclusively on engaging the workforce, ensuring they feel informed, valued, and connected to the organization's mission. 

Why is video essential for internal communications?

Let’s face it, emails get skimmed, dense PDFs gather dust, and important messages can often get lost. 

Internal communications videos, on the other hand, grab attention and stick, making it easier for employees to absorb and retain key information. 

It can also simplify complex information, allowing for visual demonstrations and storytelling that can help boost understanding and ensure that all employees understand the message fully. 

Fortunately, internal communications videos can be used to distribute nearly any corporate message, making them a great way to keep teams engaged and informed. 

Internal communications video examples include:

• Leadership communications such as executive messages and company updates
• Training videos that educate and upskill employees
• Crisis communication videos to confirm the course of action during emergencies
• Company culture videos that showcase the organization's values and vision
• Corporate videos designed to improve alignment and motivation

5 benefits of creating internal communications videos

Before we dive into an easy way to create internal communications videos yourself, let’s take a closer look at the top benefits of internal videos. 

1. Greater accessibility 

Video content breaks down communication barriers with subtitles, translations, and voiceovers, offering a more accessible way of distributing messages to your organization. 

And unlike Zoom calls, videos can be rewatched later on, giving employees greater flexibility to refer back to the information later on or whenever they may have questions. 

2. More emotionally engaging 

Not all messages are a good fit for text. For example, internal communications on employee benefits or company culture can come across too distant when delivered via email. 

Instead, internal communications videos also offer a valuable tool that leadership can use to create more of an emotional connection with employees, conveying body language, tone, and authenticity that would otherwise be lost in a text-only format. 

For employees at large companies, receiving regular video updates from the CEO can make upper management feel more approachable and less intimidating. 

The emotional nature of internal communications videos is especially valuable for companies with many remote employees, as it can help them feel more connected to the organization despite the physical distance.

3. Creates messaging consistency

In large multinational organizations, messages can easily get lost in translation, literally and figuratively. 

Creating internal communications videos makes sure that every employee, no matter where they are, gets the same clear, consistent message without the confusion that often comes with face-to-face meetings or long email threads.

Plus, when you create corporate videos with an AI tool like Colossyan, you can automatically translate your video in one click, ensuring everyone can watch the same video in their preferred language. 

4. Better information retention

When carefully put together, internal communications videos have the power to capture viewers’ attention instantly.

In fact, video communication enables viewers to remember 95% of information, while text-based messages only reach 10% retention levels. 

This makes video an excellent solution for training, compliance updates, and general internal comms where there is a high need for employees to retain certain information.

5. Simplifies complex concepts

While a lengthy PDF on a new company process might seem helpful, written text isn’t always the best way to explain complex concepts to your audience. 

Instead, video allows you to combine both audio and visual cues that are easier to understand. 

For example, including a screen recording walking employees through a new HR process provides significantly more guidance than a written explanation without visuals. 

Related: How to Turn an Article to Video in Less Than 5 Minutes

Use cases for internal communications videos

Internal communications videos keep employees informed, engaged, and aligned with company goals. Videos create a personal, engaging experience that keeps employee communication effective.

If you’re interested in creating internal communications videos but aren’t sure where to start, here are a few internal corporate video ideas to help you get started. 

Onboarding videos 

Internal communications videos streamline the onboarding process by providing consistent welcome messages from leadership and clear introductions to company values and procedures for new employees. 

New hires can watch these onboarding videos at their own pace, reducing information overload while personalizing the experience with faces and voices that make them feel welcome before they even meet their colleagues in person.

Training videos 

Training is one of the most powerful use cases for internal communications videos. Training videos allow employees to pause, rewatch, and learn at their own speed, all while ensuring critical information is delivered in a standardized manner across departments or office locations. 

Plus, AI video tools like Colossyan allow you to add interactivity – such as branching scenarios and multiple-choice quizzes – to your training videos and internal communications videos, allowing you to check learner understanding throughout your content. 

Here’s an example of an interactive video created with Colossyan: 

Not only can these AI-powered training videos be translated in a single click, but they can also be easily updated without the need to refilm anything, since they rely on text-to-speech technology. 

Businesses that create training videos benefit from shorter training times, improved knowledge retention, and a more efficient system of content upkeep.

Company culture videos 

Recognizing employees through internal communications videos is positive for team morale, strengthens team bonds, and reinforces the company's values. 

Incorporating video content into an internal communications strategy helps celebrate achievements, boost employee engagement, and align teams with the company's mission.

Plus, internal communications videos can add color to your company culture content, allowing your organization to highlight exceptional employees in a more engaging format. 

Crisis communications

Executives can use videos to deliver authentic messages that are more impactful than standard emails. A well-delivered video can provide guidance in uncertain times, reassure employees, and build trust by showing leadership as relatable and approachable, not just a name on an email.

Using AI to create internal communications videos

You might be thinking – creating internal communications videos sounds great, but you might not have the time or resources to bring these types of videos to life. 

You’re not alone. The long filming and editing timelines that come with traditional video production can be prohibitive for many teams. Not to mention, manually creating videos can be extremely expensive, and might not be in the budget for internal communications. 

This is where AI video comes in. 

With an AI-powered video tool like Colossyan, companies can generate high-quality videos quickly and cost-effectively – without ever having to pick up a camera. Colossyan allows you to create professional-quality videos from text alone, and add engagement to those videos with AI avatars and interactive video elements. 

Here’s a closer look at how Colossyan can level up your internal communications strategy with fewer time and cost requirements: 

• 200+ AI avatars: Colossyan’s diverse library of AI avatars allows you to choose the AI presenter that’s right for your videos, including avatars in industry-specific settings. 
• Custom avatars: Regularly creating content on behalf of your CEO or leadership team? Create custom avatars of your executives to create personalized internal videos without having to film them every time. 
• One-click translation: Instantly translate your Colossyan videos to 100+ languages. 
• Document-to-video: Looking to make an internal memo more interactive? Simply drop your document into Colossyan and we’ll turn it into an interactive video draft in less than a minute. 
• Branching scenarios: Creating choose-your-own-adventure-style training helps your audience practice decisionmaking in a risk-free environment. 

How to create an AI internal communications video in 4 easy steps

Creating an internal communications video using AI only takes a few minutes (seriously!). 

Here’s a quick overview of the steps required for a polished and professional result:

Step 1: Write your script 

A good script is the foundation of any high-quality video. Once you know what you want your video to say, enter the script into Colossyan’s script box. 

Within the script box, you’ll be able to choose whether you want the script to be read by a narrator or as AI avatar dialogue. 

Also read: How to Write a Standout Video Script in 7 Simple Steps

Step 2: Choose your AI avatar

If you’d like your video to feature AI presenters as your on-screen talent, then you’ll need to choose which AI avatars best match your audience and message. 

Colossyan offers more than 200 different avatars of all different ages, ethnicities, and professions to choose from, giving you a range of options. 

Alternatively, you can create an AI avatar of yourself if you’d like the video to feel more familiar and personalized to your team. You can also clone your voice to give your custom avatar added realism. 

Step 3: Customize your video

There are a lot of different elements that go into an engaging video – on-screen text, media, animations, and even your fonts and colors. 

All of these video elements are fully customizable within Colossyan. You can even add your existing brand kits to ensure the look and feel of your video is aligned with your company branding. 

Step 4: Generate and share

Once you’re happy with your video, the last step is to generate! 

Your final video product will come complete with accurate avatar lip sync with your script, and it will also feature all of the animations you added while editing. 

From there, you’ll be able to download your video in multiple formats – including SCORM if you need to add your video to an LMS platform – or you can simply distribute it via shareable link.

Here is an example of a sales training created with Colossyan: 

Takeaway

The current state of work today has made internal communications more difficult than ever. 

Whereas much of your company’s internal communications might’ve previously occurred in person at the office, the rise of remote work means many teams find themselves spread across different time zones or spending most of their week working remotely. 

Companies are having to find new ways to bridge the communication gaps this has created. Fortunately, internal videos serve as a strong communication tool for delivering engaging messages at scale and improving information retention and team-wide communication. 

And the best part – creating these videos does not have to be overly time consuming. 

With Colossyan, you can create high-quality videos in minutes, allowing you to better engage with your team and replace unnecessary meetings and email threads with a short video message. 

Why not give it a try? Sign up for Colossyan risk-free (no credit card required), or book a product demo with our team to learn more about AI video.

There were almost 3.5 billion online users consuming video content in 2022. In 2024, close to 165 million users in the U.S. alone watched live video. 

In other words – to say video is necessary for your user engagement strategy would be an understatement. Video presents an easy and straightforward way to communicate information to your audience. 

This is especially true for FAQ (frequently asked questions) videos in which you answer customer questions and troubleshoot common problems they might face. 

But the problem with producing FAQ videos? Not everyone is comfortable in front of a camera. 

Fortunately, with new AI video tools, creating high-quality videos without cameras and on-screen talent has never been easier. In this blog, we’ll show you how to make FAQ videos without cameras, while still creating an interactive and rewarding experience for your audience – all while you remain anonymous.

What is an FAQ video?

Let’s start with the basics. FAQ stands for “frequently asked questions,” and FAQ videos are usually short, 1-2 minute videos that address common questions regarding a product, service, or specific topic. 

Think of it this way – answering numerous online requests and questions manually can be a tedious task, and it will limit your ability to provide top-quality customer support to those who really need it. 

Instead, having a dedicated FAQ page allows you to answer all recurring questions in a single place, allowing your customers to quickly find answers to their inquiries on their own.

Although you can provide written answers on your FAQ page, FAQ videos are more engaging and boost information retention. Viewers typically remember 95% of a message delivered through FAQ videos, but usually only remember about 10% of content when in text-only form.

Overall, FAQ videos are a surefire way to engage with your target audience, resolve their frequent questions, and eliminate blockers that might prevent them from signing up or completing a purchase.

Key benefits of FAQ videos

Still not convinced that faceless FAQ videos are worth your time? Let’s take a closer look at the many benefits to creating FAQ videos that go beyond simply getting your customers’ questions answered. 

Saves time and resources

Manually responding to every customer question takes away resources and time that you could’ve otherwise dedicated to more critical business operations. 

Instead, with a robust library of FAQ videos, your customer service team can spend more time on more complex questions and other high-impact business tasks. And after all, time is money.

More engaging content

A short, well-structured video is much easier to digest than reading long help articles. FAQ videos create a more dynamic and engaging experience for your audience, and can make your material easier to understand. 

The more satisfied prospects are with your customer experience, the more likely they’ll be to take an action or purchase a subscription or leave you an online review.

Plus, with an AI video tool like Colossyan, you can even add branching scenarios to provide highly tailored troubleshooting support within your FAQ videos. 

For example, near the end of your video, you could ask “Did that answer your question?” with yes and no buttons. If a viewer clicks no, they’ll be shown an additional solution to try to solve their problem. If the answer’s yes, then the video ends. 

Download our guide to learn more about how to design effective branching scenarios:

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Better brand consistency

Even the best employees will make a mistake now and then. Creating a strong knowledge base of FAQ videos ensures your customers get a straightforward and uniform answer to their questions every time. 

And from a branding perspective, creating a series of FAQ videos that look and feel the same from one to the next is a great way to ensure your messaging is always in alignment. 

And with a platform like Colossyan that allows you to create faceless AI videos, you’ll also have the option to add AI avatars to your content. 

Think of AI avatars as digital humans that can serve as your very own brand representative. You can add your company logo to their clothing and pair them with any script. Plus, they can speak more than 70 languages, making them great for multilingual FAQ videos. 

Related: The Top 5 Benefits of AI Avatars in Your Video Content

And the best part? Because AI avatars are always available, you can create new videos with them at any time, without having to worry about their availability or changes in appearance. This makes them the perfect choice for creating polished, uniform, and professional FAQ videos. 

How to create an amazing FAQ video in 5 easy steps

Creating your own FAQ videos has quite literally never been easier thanks to text-to-speech video tools. However, a solid process will ensure a strong final product. 

Below, we’ve outlined five steps you’ll want to follow for strong videos. 

Step 1: Identify the most common questions

To create helpful videos, you want to answer questions that your customers are actually asking. To do that, you have to gather a little data. 

If your FAQ videos are for prospective customers, ask your sales team to create a list of the most common questions they receive in product demos, as well as how they typically answer them. Try to prioritize questions that would potentially affect whether someone makes a purchase or signs up for a free trial, as these have the highest impact potential. 

For customer support FAQ videos, ask your customer support team – as well as your customer success team, if you have one – for a list of their most frequent questions, customer surveys, as well as the features involved in their most common support tickets. Pay close attention to the questions with quick fixes to identify areas where a short FAQ video could save the support team a lot of time. 

Step 2: Write a clear and concise FAQ video script

Time for the fun part! Create a short, engaging, and easy-to-understand FAQ video script that uses simple language while still answering the questions you collected in the first step.

Try to avoid jargon that may be unfamiliar to your audience and keep a standard video structure, such as starting with an introduction, explanation of the common questions, and a conclusion. 

Don’t forget to include a CTA (call to action) at the end of the video as well. This might look like “Email us at support@colossyan.com if you have any remaining questions.” That way, your audience knows what to do if the FAQ video wasn’t what they were looking for. 

Pro tip: AI video platforms like Colossyan can significantly speed up the script writing process. With Colossyan’s AI script assistant, users can have Colossyan write a solid script from scratch, or even edit their existing script to improve tone, length, or grammar. 

Step 3: Choose the style of your FAQ video

There are a number of different viewing styles and formats available for FAQ videos. For instance, you could create screen recording videos that walk the viewer through a process, or just have an actor (or AI avatar) sitting in front of the camera explaining a concept without any screens. 

To decide what works best, consider the type of information you’re sharing, and where these FAQ videos will be distributed. 

For example, customer support troubleshooting videos are well suited for screen recording videos with a simple voiceover or talking head, as the screen adds a visual explanation in addition to the audio explanation. 

On the other hand, if you’re creating a video for your sales team that answers more abstract frequently asked questions, then a simple actor in front of the camera should suffice. 

Many people opt for faceless FAQ videos, as they’re easier to create since they don’t require anyone to be on camera. Although this is an easy way to make videos, it isn’t always the most engaging. 

Instead, Colossyan allows you to use AI avatars as your on-screen talent, helping your videos feel more personalized and engaging. You have many options regarding how to use AI avatars in your videos – they can be used as a talking head in the corner of a screen recording, or as a full-body AI presenter on your video’s center stage.

You can also create an AI avatar of yourself with Colossyan, allowing you to create talking avatar videos that still feel personalized to you. And with the option to clone your voice, your custom avatar can sound like you too. 

Step 4: Edit and customize your video elements

By now, you have everything you need to bring your FAQ video to life. 

With Colossyan, this process is simple. Add your script into Colossyan’s script box, and an AI voiceover will be automatically created alongside your high-quality visuals. Or, you can choose an AI avatar from Colossyan’s large library to lip sync the voiceover for added engagement. 

Colossyan also offers a document-to-video feature, which will automatically create a video draft for you based on the document you upload. This is a great option for FAQ videos, as you can upload a simple PDF with your questions and answers, and Colossyan will do the rest. 

Videos created from the doc-to-video workflow will come complete with AI avatars, voiceovers, visual aids, and on-screen text. All you’ll need to do is edit it to your liking. 

But regardless of the video creation software you use, don’t forget to use your own brand kit as well, integrating your colors, fonts, logos, and tone of voice for added brand familiarity and emotional response.

Including subtitles and multilingual translations are also a great way to improve accessibility, and both are possible with Colossyan. 

Step 5: Generate and publish!

Once you’re done editing your AI video, the last step is to generate it! After that, publish it to the necessary channels and FAQ pages. 

Why AI-generated FAQ videos are the future

The use of AI is changing every industry. Business owners and investors understand that AI can help eliminate or reduce the reliance on expensive production time and costly editing. 

FAQ videos generated with AI are a game-changer for any brand, allowing you to produce professional video content at scale.

But make no mistake – AI video tools like Colossyan don’t require you to sacrifice your brand identity or voice to create good-quality content. Instead, by integrating interactive video elements into your content and creating scenario-based videos, you’re able to make viewers feel more immersed in your content and boost their information retention in the process. 

And with better quality content created in less time – at a lower cost – what’s not to love? 

Final thoughts

Producing FAQ videos no longer has to rely on expensive camera equipment you need to rent or maintain a pool of talented actors with impossible schedules to coordinate. 

Instead, you can create powerful, engaging FAQ videos, all generated with AI tools that won’t force you to be in front of any camera.

Colossyan is the all-in-one AI tool that can help you create FAQ videos at scale. As the leading AI video generator for workplace communications, Colossyan helps you bring your brand voice to life through personalized videos, all with the goal of helping you use your FAQ videos to deliver a better customer experience. 

With features like branching scenarios, 200+ AI avatars, and multilingual support, Colossyan has everything you need to create high-quality FAQ videos. 

What are you waiting for? Try Colossyan 100% risk free today, or book a demo to learn more.

Ever wished you could create videos without having to film yourself in front of the camera or tediously record voiceovers? 

Well, with AI avatars, you absolutely can.

An AI avatar is a digital human that replicates human movements, expressions, and speech patterns to create realistic virtual interactions. 

In other words, AI avatars allow you to create high-quality video content without ever having to pick up a camera. Plus, AI actors can speak dozens of different languages, further amplifying the reach of your content. 

In this article, we’ll dive into what AI avatars are, the benefits of using them, how to make them, and finally, how you can begin using them in your own videos. Let’s get started. 

So, what is an avatar? 

An AI avatar is a digital representation of a person, typically used in virtual environments, video games, or social media. 

Avatars can be a 2D or 3D image that gives individuals the ability to interact and communicate in digital environments, often mirroring the physical appearance and persona of a real person. 

AI avatars are one category of avatars composed of a digital representation of a person enhanced by artificial intelligence, which allows for more dynamic, responsive, and lifelike interactions in virtual environments. 

Unlike traditional digital avatars, which tend to be more animated and less human-like, AI avatars mimic human movements, gestures, facial expressions, and can even replicate a user’s voice. 

Also read: Custom Avatars: What They Are and How to Create One

How do AI avatars work?

AI avatars work by combining several different AI technologies, such as machine learning, computer vision, and natural language processing to create lifelike representations of real people. 

These AI actors are typically programmed to recognize and replicate human behaviors like facial expressions, gestures, and speech, which leads to additional realism. 

For AI video generation platforms like Colossyan, AI avatars are created using videos of real people, whose likeness can be synchronized with real-time data to allow for realistic lip sync based on your inputted text. 

From there, text-to-speech technology enables you to use these AI avatars in any context with any script. 

Benefits of using AI actors in video content 

Thanks to the many benefits of using AI avatars, traditional video creation is becoming a thing of the past in the workplace. 

AI videos enhance engagement and motivation in settings like eLearning and video presentations by replacing outdated, traditional content formats with more immersive video content.

Plus, videos created using AI avatars are more cost and time efficient and scalable. Let’s take a closer look at a few of the other top benefits of an AI avatar creator. 

1. Boosts audience engagement 

AI avatars allow you to personalize your video content in ways human actors can’t. 

For one, you’re able to select an AI actor that resembles your audience’s demographics or profession. If you’re speaking to a medical audience, you can use an AI avatar that’s dressed as a doctor, without having to hire an actor and film them in the necessary costume. 

Most AI video platforms offer numerous different avatar styles, enabling users to experiment with different appearances to identify how they can engage their audience best.

And perhaps more importantly, AI avatars can speak dozens of languages. So instead of forcing your audience to read subtitles in their native language, you can translate your AI avatar’s speech into any language with the click of a button. 

Just imagine how much more engaging your content will be when your audience can consume video content in their own language hosted by a humanlike AI actor. 

2. More time and cost efficient 

Hiring actors for every piece of video content you create can be costly – not to mention the long filming and editing time required to create your finished result. 

But when you opt for AI avatars in your text-to-speech videos, you can create polished video content in a matter of minutes. Your AI avatars will read your script aloud just like an actor would, but in a fraction of the time. 

For example, AFNB GmbH was able to cut its video production time from 30 days to 1 day using Colossyan’s AI avatar video platform. By eliminating the need to manually film videos, AFNB saved 80% of its production expenses. 

3. Easier to scale video content 

Content is always changing, which can pose problems for companies that invest heavily in video content. A small process change can immediately make a video outdated, meaning companies will need to refilm their content to update it. 

But when you use AI avatars, all you need to do is change your avatar’s script and regenerate your video. It only takes seconds. The same goes for AI narrator videos.

Plus, for teams looking to scale their video content creation processes, the speed at which AI avatars allow you to create content is a game changer. You can create 10 videos in the time it might take to create one the traditional way. 

Best use cases for AI avatars in video content 

One of the best things about AI avatars? They can be used in almost any context or setting. 

That said, some use cases are better suited for AI avatars than others. Here’s a look at four top ways to add AI avatars into your workplace video content. 

Education and training 

Creating and updating training content can be a large undertaking, which makes it a great use case for AI avatar videos. 

Some AI video generators – like Colossyan – are specifically designed with workplace learning in mind. For example, Colossyan offers avatar conversations, branching scenarios, and multiple-choice quizzes – all with the goal of fostering active learning in your content. 

Customer service 

Personalization is a key component of customer service. That said, it isn’t possible to help all of your customers at the same time. 

But one of the main benefits of AI avatars is that they can be in multiple places at once. Creating a series of customer support videos featuring a recognizable, consistent AI avatar is a great way to make your support content feel more personal while mitigating team capacity issues. 

Corporate communications 

When working in corporate communications, speed is key. 

Using AI avatars to distribute messages in your corporate videos is a great way to get the word out about an announcement quickly. Simply add your script, select the right avatar for your video, and generate your content. 

AI avatars are especially useful when you need to create messages on behalf of company leadership, but you don't always have the time required to film a new video of them every time. Instead, creating an AI avatar of your CEO or other executives can help streamline the process of creating and distributing video messages quickly.

Pro tip: Colossyan offers a document-to-video feature, which allows you to turn any file into an engaging video in minutes – such as a company memo. 

Simply upload your document, choose a template, and Colossyan will add the necessary information to your video draft, complete with an AI avatar, voiceover, and images – all in less than 60 seconds. 

Check it out: 

Marketing and sales outreach 

Maybe you want to personalize your sales outreach, but don’t have the resources to manually record a voiceover tailored to every single lead. 

With AI avatars, you can create personalized marketing or sales content at scale. AI avatars can make your content feel personal, without the time investment typically required of personalized content. 

How to make an AI avatar  

Maybe you’re ready to play around with AI avatars in your video content, but using an AI avatar generator to start from scratch sounds tedious and time consuming. 

The good news is, many video platforms offer premade AI avatars, meaning you can just choose one and start creating content immediately. 

Or, if you’re looking to create a talking avatar of a company leader or brand representative, that’s also possible with a custom avatar. 

Colossyan offers three different types of AI avatars: instant avatars, custom studio avatars, and stock avatars. Instant and studio avatars allow you to create an AI avatar of yourself, whereas stock avatars are pre-made using footage of actors and are ready to use.

Here’s a closer look at each avatar option:

Instant avatars

Instant avatars are a type of custom avatar created using just your cell phone camera, without the need for professional equipment.

To create an instant avatar, you'll simply upload a 15-20 second video clip of yourself to Colossyan, and in less than a minute, you'll have an AI avatar of yourself that can be paired with any script.

Instant avatars also retain the original background of your input video, as well as your body movements, which allows you to create videos that are extra realistic and natural feeling.

Plus, your instant avatar will be multilingual, as they can be paired with any of the 600+ AI voices in Colossyan's library. Or, you can clone your voice to allow your avatar to speak 30+ languages in your own voice.

Check it out:

Custom studio avatars

If you’re looking to create a high-quality custom avatar that can be used with any background, then a studio avatar might be your best bet.

Colossyan's custom studio avatars are recorded in a green screen studio with professional equipment, requiring 10 minutes of footage and a 15-day processing time. Although they take longer to create, your avatar will be professional quality (4K max resolution).

Your studio avatar will serve as your digital twin, and it can be used in body, shoulder, or bubble views. Your AI avatar's outfit will be the same as whatever you recorded your footage in, meaning you can record your avatar in company-branded apparel.

And just like with instant avatars, you can even clone your voice for an extra level of realism:

Regardless which of Colossyan's custom avatar options you choose, rest assured that both will closely resemble your likeness for an accurate and realistic result.

Ready-to-use stock avatars 

For those looking to start using AI avatars in their videos as soon as possible, stock avatars are the way to go. 

Stock avatars are premade, meaning you just need to select the one that best suits your message or audience and you’re good to go. 

Colossyan offers over 200 stock avatars for users to choose from, including AI avatars of all different ethnicities, ages, and professions. 

And with Colossyan's new scenario avatars, users on Business and Enterprise plans have access to dozens of different AI avatars in industry-specific environments, making it easier than ever to create realistic scenario-based training content. This includes healthcare, manufacturing, office, and educational settings – with even more scenario avatar options coming soon.

These scenario avatars are all ready to use, and can be paired with any voice, script, and language.

Ensuring the ethical and safe use of AI avatars

As AI avatars become increasingly paramount, ensuring they're used safely and ethically is paramount.

Regardless of which AI avatar generator you choose, you'll want to ensure that your AI avatar app has implemented robust security measures to protect user data and prevent potential misuse. This includes examining your AI avatar creator's content moderation policy to understand how they monitor and regulate user-generated content.

For example, Colossyan's content moderation policy does not tolerate inappropriate language, deceptive content, and violent material. When it comes to custom avatar creation, Colossyan requires express consent from the person creating the avatar, and allows them to decide who can use the finished avatar. All stock avatars in Colossyan are created using the image of consenting actors who have been properly compensated.

The future of AI avatars

AI avatars are changing the AI video space and removing the barriers to entry for video production for teams around the world. But you might be wondering, what will the future of AI avatars look like?

Emerging trends and applications

The future of AI avatars holds immense promise, with trends and applications on the horizon with the potential to revolutionize various industries. One of the most significant trends is the integration of AI avatars with virtual and augmented reality, allowing for immersive and interactive experiences.

While interactive AI videos are already possible thanks to features like branching scenarios and multiple-choice quizzes, AI avatars will likely soon have real-time conversational capabilities, which will allow you to interact with an AI actor as if it's a human. This type of development will allow you to use these AI agents as academic tutor or even a customer service representative that's available 24/7.

And this is just the tip of the iceberg. As AI technology continues to evolve, we can expect to see even more innovative applications of AI avatars in the future.

In the meantime, AI avatar quality is continuously evolving, with emotional AI avatars and more dynamic avatars becoming more commonplace.

Start using AI avatars with Colossyan 

The easiest way to get started with AI avatars is with an AI video platform like Colossyan. 

Colossyan helps workplace learning teams leverage AI avatars and text-to-speech narration to create professional-quality video content – without ever having to pick up a camera. 

By replacing human actors and filming equipment with ready-to-use AI avatars, Colossyan helps you say goodbye to the high cost and scheduling delays typical of traditional video production.

Not to mention, Colossyan offers a wide variety of different AI avatars for you to choose from, with over 200 different avatars of all different ethnicities, ages, and professions.

Don’t just take our word for it – customers like Sonesta have cut 80% of their video production costs using Colossyan. 

Ready to start using AI avatars in your videos? Try Colossyan for free today or book a demo to learn more.

Here at Colossyan, product releases are more than shiny new features – they’re a celebration of our community, a transparent overview of where we are as a platform, and an open discussion about where we should go next. 

AI video innovation at Colossyan is always led by creators, and we’re thankful for everyone who is with us on this journey.

This February, we’ve announced a number of exciting updates during our Winter Release Webinar – such as industry-specific Scenario Avatars and Branded Document-to-Video, both of which were highly requested during previous product events. 

For those of you who missed the webinar, you can access the recording here.

Now, if you prefer a quick read — here is what we’ll cover in this blog article:

• The past few months at Colossyan
• Scenario avatars
• Video analytics
• Branded Document-to-Video
• Colossyan API and Zapier
• What’s next at Colossyan

We’ll begin with an overview of Colossyan over the past few months, which will reveal some rather impressive numbers.

P.S. Make sure to follow Colossyan on LinkedIn so you won’t miss any future webinars!

The past few months at Colossyan

Over the past few months, the Colossyan team has been busy refining our platform to bring you the best AI video creation experience possible. 

We’ve launched 3 big releases, rolled out 10 feature updates, and implemented more than 50 improvements – from personalization with instant avatars to voice cloning in over 30 languages. You can check out our changelog to see relevant information on all the main product updates.

Video generation times have improved by an impressive 33% over the past few months, allowing you to create videos faster than ever. Meanwhile, our support team has handled over 1,500 user inquiries, ensuring you have the help you need when you need it. In fact, our support team even got a few shoutouts from the audience in the chat during the webinar. 

Remember – you can always reach out to us at support@colossyan.com if you have any questions, or need help getting started.

Now let’s dive into the details of our latest releases, including scenario avatars, video analytics, and branded videos created from documents. 

Meet Scenario Avatars: Realistic avatars in different industries

We all know the importance of choosing the right presenter for your video — their attire, background and overall characteristics should help you build a connection with your audience, so it’s absolutely essential to choose an AI avatar they can relate to.

With the Scenario Avatars release, our creators are now able to access a stock library of over 200 professional AI avatars, which includes industries such as healthcare, manufacturing, logistics and many more.

Ever needed a dentist avatar, or perhaps an avatar in a safety helmet? Colossyan is proud to be the only AI video platform on the market to provide such a diverse selection of professions and industries, making it an ideal choice for companies in need of industry-specific video content.

Here’s an example of a Soft Skills training video created with a Scenario Avatar:

Colossyan Scenario Avatars are available to all Business and Enterprise creators, and can be tried out in our free trial.

Video analytics that track views, average time spent and quiz scores

Colossyan video analytics provide insights into how viewers engage with your content, tracking key metrics like views, average watch times and quiz scores. 

This feature can help you optimize your videos and improve performance, as you’ll get a clear overview of how learners respond to your videos. This feature is Enterprise only, so if you’re looking into the Enterprise plan, you can contact our team to try it out.

Videos from documents with your company’s branding and quizzes

Our new version of Document-to-Video brings your company’s branding into your video creations, letting you customize ready-made templates to align with your visual identity, as well as add interactive elements like multiple-choice quizzes to boost engagement.

You can also create branded videos from prompts, and add relevant quizzes with just a click of button. Branded document-to-video creation is available to Enterprise creators, and AI-generated quizzes are available on all Colossyan plans.

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Personalized videos with the Colossyan API

If you’re looking to scale personalized video creation, then the Colossyan API is your solution. In this video, you can see how our creator Chris Hodgson is using the Colossyan API together with the Magic Toolkit and Articulate Storyline.

You can use the Colossyan API to automatically generate videos with your learner’s names, quiz scores, and any other personalized inputs – and if you’re not into coding, then you can contact our team to give you access to our Zapier integration, which requires no coding at all.

Our API can go as far as generating personalized love predictions — you can check out an AI Fortune Teller made with the Colossyan API here!

Coming next: Editor 3.0, Avatar Emotions, and AI-Generated Avatars

Our roadmap for the near future includes several exciting developments: 

Editor 3.0 will introduce a redesigned homepage with improved navigation and new rich-text editing options, including bullet points, improving the user experience and making video creation even more intuitive.

Avatar emotions will soon allow avatars to convey a wider range of emotions, adding depth and personality to your videos. 

Additionally, we’re planning to introduce over 200 new AI-generated avatars to give creators access to even more scenarios and use cases. These highly realistic AI presenters will elevate personalization and engagement, helping you create even more impactful content.

Want to learn more?

Check out the full Colossyan Winter Release webinar to learn more about our latest updates, and discover how they can transform your video creation workflow. 

You can also book a demo with us to see how Colossyan can help your team effectively scale video creation with AI avatars, voiceovers and interactivity.

This winter marks an exciting chapter in our journey of simplifying knowledge sharing with video. Whether you’re exploring our newest releases or awaiting the next generation of Colossyan avatars, we’re here to ensure you stay ahead in the ever-evolving world of AI video. Stay tuned for more updates, as we continue to innovate and empower creators all around the world.

We regularly host webinars on AI technology, learning design and product releases – so make sure to follow our LinkedIn page  and turn your notifications on to keep up with all of our future webinars. 

Thanks for reading, and see you at the Colossyan Spring Release!

Organizations can be very lonely places. Over time, workplaces have tended to become more and more atomistic, with people increasingly working in environments geographically severed from their colleagues. Added to this sense of remoteness, employees are given individual KPIs, performance reviews, targets, and work plans; the prevailing yardstick for measuring success focuses on you, not us.

For individual workers this can often mean a sense of pressure and disappointment, and a feeling that success is an individual accomplishment with very little support.

Why does this matter?

Signs and effects of isolation

In my experience, the focus on individual, siloed performance often hampers effective cooperation and problem-solving, the very factors we know are important drivers for innovation and organizational adaptability. It is hard for organizations to thrive and grow when people feel under pressure, not supported, and underappreciated.

When we look a bit closer, we can observe some typical signs of a siloed setup:

Firstly, people who work in isolated environments often find it very hard to ask for help; they feel they are supposed to do their ‘own homework,’ and admitting they need help would be showing weakness, opening a window on failure. 

Secondly, many people also show resistance offering help and support to colleagues because doing so might compromise their own work plan achievements; the priority is to fulfill their individual targets. Naturally, we end up with selfish people in selfish organizations, with very little care for the overall, bigger picture.

Lastly, a relentless drive for efficiency and productivity means that workers never really complete their work, they perpetually move on to the next set of tasks after one is accomplished. The pressure never goes away. This, too, can have a direct effect on individuals’ physical and mental health. Work, from the perspective of the employee, becomes a combination of worry and anxiety and very little reward. If people succeed, permission to continue often comes with even more pressure and demands.

Organizations try to offer compensation; however, these often come in the form of external events, outside of the workflow. There may be the odd team bonding exercise, the night out, the pizza party, the offsite or the social event. These occasions tend to become opportunities for staff to let off steam, where they try to show their mastery, not vulnerability, and where they wear a mask of confidence and success towards coworkers because that is what is expected of them, and that's what everybody does. This masking often incorporates a fear of failure, a worry that they will be ‘found out’ as someone not quite as good as they try to convince people they are. 

In short, work in modern organizations is daunting, difficult, and a place where it is hard to survive alone, let alone thrive or grow. And yet, to learn, thrive and grow is exactly what these modern organizations need from their workers to be able to compete in ever more complex business environments and accelerating rates of change. In fact, the entities themselves need to become a learning organization to excel. 

So, what to do?

The great reset

Over the many years having worked in some of the world’s largest, complex organizations and offering consulting services to many more, I have learned that organizational learning per se cannot grow without structural and cultural ramifications. 

However, if one can build an organizational network of people who are empowered and willing to share their insights and support each other, in my experience you end up with a happier workplace, with resilient people delivering more, and adapting better to change because they feel supported and part of a bigger purpose than their individual KPI achievement.

Drawing from and inspired by these insights, I recently completed writing my book on organizational learning, I titled it The Great Reset: Unlocking the Power of Organizational Learning. The research for the book was based on interviews with many individuals, case studies of companies doing organizational learning well, alongside deep reading into the literature around organizational learning, some of which dated back to the 1980s. 

From this research, five core values crystallized, which, when collectively applied, enable engaged and intelligent workspaces that are supportive, creative and innovative. The development of intense organizational learning then leads to the creation of strong workplace communities and an end to atomization with its detrimental effects.

Five values to enable organizational learning

Value one was repeatedly mentioned to me: You must value relevant work systems and processes. The keyword here is relevant. 

Work systems and processes should not drive individuals; individuals should drive relevant work systems and processes that should be continuously under review. It means that they should be revised and made fit for purpose and capable of being challenged by those who work with that system or process to make it more efficient. 

This value alone could transform many organizations where staff have told me they can do their work despite, not because of, the work systems that they have to deal with.

Value two is valuing decency and human kindness. This value is the bedrock of a sharing, successful learning organization. 

If decency and human kindness are not consciously created, and lived by example, no one will share their learning, or their need to learn, in a harsh and judgmental climate. This value came up again, and again. People want to feel they are working in a tolerant, fair and generous working environment. It doesn’t mean there is no pressure to deliver, but pressure or incentives can be designed in a relevant and appropriate way.

The third value is prioritizing teams and small group working over individual performance. I realized that group work and team targets are ultimately more effective than focusing only on individuals. 

Inside empowered teams, workflows can be distributed based on competence and capacity with the aim to increase productivity. A welcome outcome of this ‘team over individual’ focus is the creation of strong collective responsibility.

The fourth value I’ve identified is to value your team's knowledge and expertise. People often know far more than their employers or even their colleagues realize. 

If you create an environment where knowledge and expertise can be freely shared, everyone benefits and the skills profile of the organization as a whole rises exponentially. Everyone learns, and everyone has an agenda to build their skills. Each challenge helps knowledge grow, and any insights are made available to the entire organization.

Valuing agility and flexibility in work and work practices is the final value. Organizations that allow an element of autonomy enable the ability to develop skills towards mastery, and if this happens as part of a community, intrinsic motivation emerges. This effect goes back to the concept of ‘self-determination theory,’ which has been around for 40 years, and a massive body of research supports it.

Conclusion

In conclusion, for organizations to succeed as a learning organization, I suggest that they value and consciously build strong internal communities and purposefully empower them. 

These communities can be cross-functional, and they will solve problems and develop collective knowledge faster than individuals. When you further underpin those communities and functional teams with your organizational lived culture, you strengthen the very bonds that keep people in organizations. People are more reluctant to leave if they feel a strong raft of support.

Technology is here to help. One of the great things about emerging new technologies that are coming into the workplace is that their focus is on groups and on community development through knowledge sharing. If you take something like virtual reality as a technology, it works best in a team context, and the most effective use of generative AI is to create fast access to internal and external knowledge. 

A new generation of apps focuses on community, sharing and building knowledge together, a powerful new way towards connection. They will deliver enormous value to organizations. I cannot wait.

In Colossyan’s recent webinar, AI Evangelist Marlon Fuentes hosted a fireside discussion with Robert Guidi, an upskilling engineer who previously led L&D initiatives at PwC and Ford, on how AI will shape the learning industry in 2025.

The conversation covered a range of topics, from the democratization of creativity to the R&D mindset needed to fully understand the value of AI for your organization.

Keep reading for a recap of key highlights from the conversation, or dive into the full recording here: 

The global mandate  

Let’s start with why this topic is important within the global economy and how L&D plays a critical role. 

The recent release of the 2025 World Economic Forum’s Future of Jobs Report shows that we can expect a net increase of 78 million jobs by 2030, with 170 million new jobs created and 92 million roles displaced due to shifts in technology, demographics, and the green transition. 

But with this drastic workforce change comes a skills disruption. By 2030, 39% of workers’ core skills are expected to change, emphasizing the need for continuous reskilling and upskilling initiatives. 

AI plays an undeniable role in these changes, as 80% of those surveyed in the WEF report aim to upskill workers with AI training, while two-thirds plan to hire talent with specific AI skills. Individual workers themselves are also increasingly understanding the importance of training, with employee training completion rising from 41% in 2023 to 50% in 2024. 

In other words, L&D leaders have a tall order which heavily relies on AI training. 

Use of AI exceeding rate of PC and internet adoption

Since the release of ChatGPT, the demand for generative AI skills has grown dramatically with 39% of the US population using generative AI and 28% bringing it to work, according to the National Bureau of Economic Research. 

You may be thinking, that’s not a big deal. Well, for context, AI adoption is nearly twice as fast as personal computers (PCs) were three years after the IBM PC launched in 1981, and it’s also outpacing early internet adoption. 

While workplace adoption of AI (28% in two years) is similar to that of PCs (25% in three years), its faster overall growth suggests strong adoption at both consumer and professional levels. 

So, what does all of this mean? For L&D professionals, this rapid adoption means that upskilling in generative AI is no longer optional – consumer use is driving mainstream adoption, shaping workplace expectations, and accelerating the need for AI skills.

The opportunity for L&D professionals 

Given the direction the global workforce is headed, L&D teams are in a unique position to be early adopters of AI tools, enabling personalized, interactive, and scalable upskilling programs that better prepare employees for the future.

L&D teams have long sought to expand on-the-job training and personalized coaching, but these initiatives have historically been difficult to scale using traditional methods.

With the growing accessibility of generative AI, knowledge transfer is becoming more seamless and adaptable. AI-powered video platforms like Colossyan make it easy for enterprise leaders to create localized, scenario-based learning experiences that feel more relevant to diverse learners. 

Interactive AI avatars bring storytelling to life, allowing L&D teams to create immersive scenarios that resonate across cultures and learning styles. Interactive document-to-video experiences, complete with knowledge checks and branching scenarios, ensure that learners are actively engaging with content rather than just consuming it.

Rather than replacing human-led training, AI amplifies the impact of learning designers and coaches, enabling them to scale their reach, personalize learning paths, and provide dynamic, cost-effective training experiences. This shift moves eLearning beyond static content, making learning more engaging, contextual, and accessible to a wider audience than ever before.

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Key takeaways on AI in L&D in 2025

Fuentes and Guidi discussed the exploratory mindset needed for organizational AI adoption, the democratization of creativity, and the impact of AI models on the storytelling aspect of L&D. Let’s take a closer look: 

Organizational AI adoption begins with an R&D mindset 

When it comes to implementing AI as an L&D team, there are typically two types of challenges – organizational and tech related. 

L&D teams can navigate organizational barriers to adoption by understanding procurement requirements and engaging vendors strategically. This means identifying fixed needs early, ensuring AI tools align with security, compliance, and integration standards. 

(Pro tip: Here’s a framework to get you started with procurement and vendor engagement!) 

To minimize risk, L&D teams should sandbox AI experiments, running small pilots to test effectiveness and gather feedback before full deployment. Taking a structured, informed approach ensures smoother AI adoption while keeping room for innovation. 

Guidi advises organizations to adopt an R&D mindset when it comes to exploring new AI tools, rather than solely focusing on the return on investment of these tools, at least initially. 

When organizations are overly focused on the ROI of a new tool, it limits the amount of experimentation that a company is open to. Instead, the approach should be to gather information and data to determine whether there is value in AI for your team. 

AI can have a huge impact for organizations, but an overemphasis on delivering specific revenue-related outcomes right from the jump can potentially limit proper exploration. 

In terms of securing initial buy-in on an AI solution early on, Guidi’s advice is to lead with the benefits, convincing employees up your direct channel that these tools provide a massive benefit when attempting to keep up with skills change. 

For instance, LLMs allow you to put the answer to every question inside each employee’s pocket, an especially useful capability in organizations where information may be heavily siloed. Plus, having easily updateable AI video content at the ready can allow for “everboarding” instead of onboarding – ensuring your team is constantly ready to adapt to changes and upskilling initiatives. 

Creativity is very quickly becoming democratized 

AI is significantly lowering the barriers to creativity, allowing anyone to be creative without any technical ability. 

Tools like Midjourney and Colossyan enable anyone to create media assets – even if they don’t typically think of themselves as creative. From an L&D perspective, this means there’s now zero barriers to entry for creating educational content. 

Historically, subject matter experts provide deep expertise on a topic to an instructional designer, who is then responsible for turning that information into learning content. But now, with easy-to-use AI tools, SMEs can actually create the content themselves, freeing up instructional designers to optimize content instead. 

Looking forward, this will allow for a more democratic and collaborative approach to learning within organizations, giving L&D teams more of a role in optimizing content rather than ideating and creating material from scratch. 

AI models are enhancing L&D storytelling 

Storytelling has long been considered one of the most effective ways to relay a message to an audience, as it allows people to connect with content on a more emotional level, and provides context that paves the way for a deeper understanding. 

As Fuentes pointed out during the webinar, generative AI uses the language of theater, storytelling, and cinema to convey information – with many tools, such as Colossyan, relying on scenes, scripts, and characters to deliver content. 

AI gives L&D teams more variables to work with when storytelling – and makes it so that anyone is able to engage in creative storytelling – ultimately improving the impact of L&D content. 

In Guidi’s words, “We create memories when we have feelings, and feelings create sticky tape to stick it to your brain. Stories create that feeling that allows you to adhere those ideas to your consciousness. So sure, we need to use stories in L&D, and that’s the power of the LLM – that’s why it’s such a powerful prospect. The way that it conjures emotion is a really powerful tool.” 

What does this mean for the future of L&D?

When we look at some of the training challenges that today’s L&D teams face, we often hear that creating traditional video-based training content is expensive, time consuming, and often results in poor learner engagement. It’s also extremely difficult to scale traditional video production, and even harder to keep those videos up to date when material changes. 

So, what can we begin doing to overcome these obstacles? 

• Personalization as a standard: AI makes it easier than ever to scale personalized coaching, adapt content on the fly, and localize materials for cultural relevancy.
• Content upcycling: Turning documents like PDFs or PPTs into videos complete with multiple-choice questions and context-aware media has never been faster thanks to AI tools like Colossyan.
• Interactivity: Automatically enriching L&D content by adding choose-your-own-adventure-style branching scenarios and knowledge checks is now possible with AI, boosting audience engagement and information retention.
• Immersive simulations: Place your learners inside of your scenario-based videos by better contextualizing content to your industry. 

The best place to start is with an AI video solution that meets all of these criteria, allowing you to produce high-quality video content faster and at a lower cost. 

Colossyan is the leading AI video solution for workplace learning teams. Book a personalized demo to learn more about Colossyan or try it for free today.

NEW YORK, February 4, 2025 – Colossyan, a leading text-to-speech AI video generator for workplace knowledge sharing, announced its 2024 growth results, including a 61% increase in the total number of new accounts, accompanied by a jump to 35,000 business accounts.

The US market played a pivotal role in this expansion, recording an 84% increase in US business accounts, including several Fortune 500 companies. While the US remains Colossyan’s largest market segment, it also experienced a 61% increase in UK-based business accounts and global reach extended across six continents. 

Colossyan’s rapid expansion is in line with the growing global AI video market – valued at $7.6 billion in 2024 and projected to reach $157 billion by 2034. 

The company’s $22M Series A raise in February 2024 paved the way for many product advancements and expansion efforts that have helped differentiate it from other AI video solutions. Colossyan has heavily invested into avatar realism and interactivity features to support the creation of active learning content, for example. 

Fueled by the significant investments in the company, Colossyan has achieved key milestones, including the development of the following features:

• Scenario avatars: AI avatars filmed in real-world contexts, allowing users to simulate training scenarios customized to their specific industry and use case.
• Branching scenarios: Interactive learning experiences that enable viewers to make decisions that alter the storyline’s progression, allowing audiences to explore different paths in simulated scenarios. 
• Video analytics: Metrics on a video’s views, average watch time, and audience quiz scores to help users optimize their content for better viewer engagement. 
• Document to video: Automatically transform static documents like PowerPoint presentations into dynamic interactive videos complete with animations, voiceovers, and AI avatars. 
• Instant avatars: Recently launched, the feature allows you to turn a 15-second video clip of yourself into a text-to-speech AI avatar that can be paired with any script and speak more than 70 languages. 
• API 2.0: Programmatically generate custom video content with Colossyan’s newly improved API by sending text prompts and specifying video parameters.

“Our recent growth is a testament to the transformative potential of AI video technology and a reflection of our team’s relentless commitment to AI innovation,” says Dominik Mate Kovacs, CEO and founder of Colossyan. “Looking ahead to 2025, we are focused on making it even easier for businesses to create and share highly engaging content, in addition to meeting the escalating demand for more immersive AI video experiences.” 

While Colossyan has traditionally focused on learning and development teams, the new features have laid the foundation for the company to serve the needs of new audiences, such as product marketing and sales enablement teams. Highly anticipated upcoming innovations, like scenario avatars and API improvements, will only drive further adoption across these emerging use cases.

Colossyan’s business operations have significantly grown in tandem with this recent growth and product evolution, as the business now boasts a headcount of 100 employees across offices in New York, London, and Budapest.

About Colossyan 

‍Colossyan is the leading AI video platform that helps teams create engaging and interactive content from text. By automating the video production process with AI avatars, text-to-speech voiceovers, and automatic translations, Colossyan allows teams to create high-quality videos at a fraction of the cost and time required of traditional video creation. Nearly 1 million videos have been created using Colossyan, and the platform is used by industry leaders across the globe, including Novartis, Paramount, Continental, and more. 

‍For Media Inquiries 

‍Contact SHIFT Communications at colossyan@shiftcomm.com

With so much content vying for our attention every day, it’s never been more important for brands to connect with customers on a personal level. 

Personalized video marketing – in other words, marketing videos that are customized and relevant to each of your audience segments – stands out as one of the primary ways organizations are connecting with new audiences at scale to build more engaged customer relationships. 

In fact, 78% of CMOs think custom content is the future of marketing, so learning how to drive results with personalized marketing videos has never been more timely. 

In this blog, we’ll take a closer look at personalized video marketing – what it is, the many benefits it offers, and key use cases that can inspire you. We’ll also share insights on how to scale your personalized video marketing campaigns so that they make a lasting impact. 

What is personalized video marketing?

Personalized video marketing is a strategy where video content is customized for individual viewers or audience segments based on their preferences, behaviors, or demographic information. 

For example, a B2B software company might send personalized product demo videos to a prospective customer, highlighting specific features that are relevant to a prospect’s industry and role within sales videos.

In general, personalized marketing efforts strive to address specific audience pain points, making the viewer feel like they’re being addressed directly and fostering deeper engagement in the process. 

Here’s a clip I love from the movie Minority Report that imagines personalized advertising in the future: 

Personalized video marketing vs. traditional marketing videos

A personalized video campaign typically uses data-driven insights to create dynamic and customized experiences tailored to a viewer’s needs, whereas traditional video marketing offers one-size-fits-all messaging. 

Not all personalized marketing videos are created equally – some may be hyper-personalized and address a viewer by name, whereas others will simply be tailored to a viewer’s industry. 

Regardless, personalized videos are highly targeted in a way traditional marketing videos are not.

Examples of personalization techniques

Adding personalized video to your marketing strategy can take shape in several different ways. 

Here are a couple of personalization techniques you may want to consider:

Using personal details to address the viewer

One of the easiest ways to create a sense of direct communication with viewers is by incorporating their name, company, job title, or industry into the video.

This makes viewers much more likely to stick around for the whole video, as there’s a heightened sense that the video was made just for them. 

But how can you go about adding these personal details into videos at scale? AI video tools like Colossyan can help you take data from your CRM or email lists and generate thousands of variations of the same video with customized text. 

Book a demo to learn more about Colossyan’s API capabilities.

Curating custom recommendations for the audience

Custom recommendations involve analyzing a viewer’s past behavior – such as previous purchases, searches, or watched content – to serve video content that aligns with their interests.

This might mean you serve a viewer with video ads focused on the feature pages they recently viewed on your marketing website, for example. 

Giving viewers control over their experience

Interactive videos allow viewers to choose their own journey within the content, making experiences more engaging and tailored. These could include branching scenarios, quizzes, or any other clickable video elements. 

Benefits of personalized video in marketing

The rise of personalized video in marketing isn't just a trend – it's backed by impressive results that demonstrate its effectiveness. 

Here’s a brief overview of the benefits you can expect:

Stronger brand relationships and loyalty

When customers feel recognized and valued, they’re more likely to build a lasting connection with your brand. Personalized videos foster this relationship by making interactions feel personal and meaningful.

Also read: Personalizing Corporate Videos With AI Avatars: A Guide

Better conversion rates

Personalized videos drive conversions by delivering relevant content at the right time. In fact, personalized videos have around 16 times higher click-to-open rates than generic videos, and they can boost conversions by 500%. 

Enhanced customer experience

Personalized videos make complex information more digestible and engaging. Whether it’s onboarding a new customer or explaining a product feature, customized video content ensures that each viewer receives information in a way that makes sense to them.

5 ways to use personalized videos in your marketing campaigns

The versatility of personalized video content makes it an ideal tool across various stages of the customer journey. Here are some key use cases:

1. Marketing email campaigns

Send personalized videos via your email campaigns to stand out in cluttered inboxes. Whether you add personalization to your monthly newsletter or a simple “Thank you for your purchase” email, using your customer’s name in your video communications can create a lasting impression.

2. Personalized video ads

Dynamic video ads on platforms like Facebook and YouTube can be personalized based on user demographics or past interactions, making your ads more likely to resonate with your audience.

Although you won’t be able to personalize ads on a personal level using social media platforms, segmenting ads still improves your ad relevance, leading to higher engagement and ROI.

Plus, a recent survey showed that 71% of respondents prefer ads that are tailored to their personalized interests. 

3. Product onboarding

Simplify the onboarding process with personalized explainer videos that address individual customer needs. For instance, SaaS companies can use tailored videos to guide users through their specific account setup or highlight features relevant to their use case or industry.

4. Personalized customer support

Making your customers feel as though they’re receiving one-on-one assistance when issues arise is a key way to strengthen customer satisfaction and build a strong customer-first reputation.

Personalized videos can go a long way in the customer support space, as you can create a knowledge base of personalized troubleshooting videos that address a customer’s unique problem or question (and with AI video, it’s easy to create these videos at scale). 

Related: How to Upgrade Your Customer Service With AI Video

5. Retargeting campaigns

Win back potential customers with personalized retargeting videos. Sending a personalized video message can remind viewers of abandoned carts, offer tailored discounts, or reinforce the benefits of your products.

How create personalized marketing videos at scale

While personalized video marketing might sound great in theory, 46% of marketers cited a lack of time as the biggest obstacle to creating personalized marketing content. 

This is where an AI-powered video platform like Colossyan comes in. 

With features like AI avatars, text-to-speech voiceovers, brand kits, and multilingual translation, Colossyan allows your team to create personalized marketing videos at scale. 

Plus, you won’t need to pick up a camera or even record yourself in order to create these studio-quality videos – simply pick an AI avatar and they’ll star in your videos for you. 

Here’s an overview of some of Colossyan’s other key features for video personalization:

• API integration: Automate personalization by integrating your CRM or marketing automation tools with Colossyan’s API to rapidly create personalized variations of a single video.
• Instant AI avatars: Create an AI avatar of yourself that can speak 30+ languages, using only 15 seconds of footage – or choose from Colossyan’s library of 200+ avatars.
• 600+ AI voices: Cater to global audiences with Colossyan’s large AI voice library, allowing you to easily localize content based on languages or accents.
• Branching scenarios: Deliver content that’s relevant to your team by letting their choices dictate the videos they’re shown next.
• Video analytics: Access insights into the average watch time and engagement rates of your videos to ensure that your content is properly resonating with your audience. 

Ready to harness the power of video personalization?

‍Book a demo or try Colossyan for free today to experience how personalized video can transform your business. 

Takeaway

Whether you’re looking to build stronger relationships with customers, boost engagement, or increase conversions, personalized videos are the key.

And personalized video content is no longer a luxury – it’s a necessity in today’s competitive landscape. 

By delivering tailored content that resonates with individual viewers, brands can achieve unparalleled levels of engagement, loyalty, and conversions. 

Don’t forget to sign up for Colossyan to create personalized videos that drive real results today.