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Traditional corporate training typically relies on lectures, slides, and static videos – in other words – passive content that fails to engage employees or drive real behavior change. 

As companies seek more effective ways to upskill their workforce, scenario-based training is emerging as a game-changer. This interactive approach places employees in real-world situations where they must make decisions, solve problems, and experience the consequences of their choices – just like they would on the job. 

By shifting from passive content consumption to active learning, scenario-based training enhances knowledge retention, analytical thinking, and engagement.

But what makes this approach so effective? And how can organizations leverage AI-powered video tools to create impactful, scalable scenario-based training? 

In this blog, we’ll explore the key benefits of scenario-based learning, break down how to create engaging training scenarios, and highlight how interactive AI video features can make it easy to develop immersive learning experiences. Let’s dive in.

What is scenario-based training? 

Scenario-based training is a learning method that immerses employees in realistic, interactive situations where they must make decisions and solve problems as they would in their actual roles. 

This prompts learners to engage with real-world challenges, receive immediate feedback, and see the consequences of their choices unfold, which enhances knowledge retention and critical thinking. 

The scenario-based learning approach is particularly effective for corporate training because it allows employees to practice skills in a risk-free environment, whether it’s handling customer interactions, navigating compliance issues, or improving leadership abilities. 

By simulating workplace scenarios, organizations can create engaging, practical, and results-driven training experiences that better prepare employees for on-the-job challenges.

Key benefits of scenario-based training 

Scenario-based learning has numerous benefits – here are four key advantages you’ll want to consider when deciding if it's worth implementing. 

Improves knowledge retention

One of the biggest challenges in corporate training is ensuring that employees retain what they learn. Fortunately, scenario-based training videos actively engage employees, making the learning experience more memorable and preventing passive information consumption. 

The popular L&D framework known as the 70-20-10 model suggests that 70% of learning happens through experience, 20% from social interactions, and 10% from formal education.

Scenario-based training falls into the experiential learning category, as it allows employees to actively engage in realistic situations rather than passively absorbing information. 

By immersing learners in decision-driven scenarios, they practice applying knowledge in a safe, interactive environment, reinforcing key concepts through experience. This hands-on approach significantly boosts knowledge retention, as employees are more likely to remember and apply what they’ve learned when they encounter similar situations in their actual roles.

Encourages critical thinking and problem solving 

Traditional training often provides theoretical knowledge without showing employees how to apply it. 

Scenario-based training, on the other hand, places learners in interactive, decision-driven scenarios where they evaluate options and make choices.

This teaches analytical thinking and problem-solving skills by allowing employees to analyze situations and predict outcomes – ultimately making them better equipped to navigate complex, high-stakes situations like handling a difficult client or making ethical decisions about compliance. 

Boosts learner engagement and motivation 

Engagement is key to effective training, and scenario-based learning keeps employees actively involved with realistic storytelling that helps employees understand how the training is relevant to their jobs. 

Interactive elements like branching scenarios also help keep employees engaged, as they get to watch their choices unfold as part of the training, which keeps them motivated to continue. 

In fact, a recent study found that average student engagement and satisfaction scores were around 90% when scenario-based learning was used – a particularly high score for training engagement. 

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Allows for safe mistakes and immediate feedback 

One of the biggest advantages of scenario-based learning is that it provides a safe space to fail and learn. 

Scenario-based learning allows employees to make mistakes without real-world consequences, allowing them to refine their skills before applying them on the job. Plus, immediate feedback guides learners toward the correct actions, reinforcing learning through trial and error.

This approach is especially beneficial for high-stakes industries like healthcare, finance, and compliance, where errors can be costly. 

How to create effective scenario-based training videos in 5 steps

Believe it or not, creating scenario-based learning videos doesn’t have to be costly or time consuming. 

In fact, AI video tools like Colossyan help make the video creation process simple and effective. Keep reading to learn more. 

Step 1: Define your learning objectives 

Before creating a scenario-based training video, clearly define what you want employees to learn. In other words, are you trying to teach them how to handle sales objections effectively, or improve their sales pitch instead? 

The learning objective you land on will impact the decisions they should practice making, such as practicing how to respond to an unhappy client. 

As part of this step, you may also want to consider how success will be measured once they’ve completed this training. For example, will you look for improved customer satisfaction scores to see if your training paid off? 

Regardless of the learning objective you’re targeting, remember that a well-defined objective ensures that the scenario is focused, relevant, and outcome-driven.

Step 2: Develop realistic scenarios 

Now that you have a learning objective, it’s time to brainstorm realistic scenarios that will help your learners understand that objective.

Effective scenarios should be relatable, contextual, and decision-driven – meaning they’re based on actual challenges employees face in their roles, are set in workplace environments employees recognize, and include multiple response options that affect the outcome. 

Here are a few scenario examples you may want to include in different types of training videos: 

• Customer service training: A retail employee must handle a frustrated customer who wants a refund. Their response determines if the customer leaves satisfied or escalates the complaint.
• Sales training: A rep is negotiating with a potential client. They must decide whether to push for a discount or highlight long-term value, affecting the deal's success.
• Compliance training: An employee witnesses a colleague violating company policy. They must choose whether to report it immediately or discuss it privately first, leading to different consequences.

Also read: How to Write a Standout Video Script in 7 Simple Steps

Step 3: Incorporate decision points 

Scenario-based training is most effective when learners are actively making choices rather than just watching a video.

Branching scenarios are a great way to integrate this decisionmaking within your training videos, prompting learners to make different decisions that lead to different outcomes. 

Branching scenarios are also highly effective because they provide instant feedback, making it easier for learners to understand the impact of their choices. You’ll also want to keep your scenarios realistic but challenging, forcing learners to practice critical thinking. 

Check out this example of a scenario-based soft skills training video that uses branching: 

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This video was created with Colossyan, an AI video generator that makes it easy to turn text to speech with AI avatars. Colossyan offers several interactive features, like branching scenarios and video analytics, that you can add to your videos, allowing you to create an interactive video in minutes. 

Related: 5 Great Interactive Video Examples & How to Create Your Own

Step 4: Bring your video to life 

Although creating scenario-based learning videos the traditional way – with camera crews and expensive equipment – is possible, this route requires an extensive investment of time and costs. 

Instead, with Colossyan, you can bring these scenario-based training videos to life in minutes without the need to manually film anything. 

Colossyan uses AI avatars and text-to-speech voiceovers to bring your videos to life in an engaging way. With drag-and-drop features like branching scenarios and multiple-choice quizzes – you don’t need advanced editing skills to create professional content.

The best part? Colossyan is easy to use and beginner friendly, meaning you can create videos yourself, without the help of a specialized editor. Anyone can create professional videos in minutes. 

Step 5: Implement and gather feedback 

Once you’ve set your scenario-based training video live, you’ll want to monitor the performance of your content to ensure you’ve included the right scenarios that best support your learning objectives. 

It’s entirely possible that your videos will require one or two revisions to get everything right for optimal performance results. 

This step should also include gathering learner feedback on the scenarios, checking your video analytics to understand quiz scores and average engagement time, and monitoring how the training is translating to real-world performance changes. 

Meet scenario avatars: Your tool for more realistic learning content

There’s no doubt that scenario-based learning videos are a great way to engage audiences. The problem? It can be difficult to create realistic scenario-based learning videos at an affordable cost. 

This is where Colossyan comes in. Not only does Colossyan’s AI video platform allow you to create professional-quality videos without the need for cameras or equipment, but the platform’s Scenario Avatars allow you to create hyperrealistic training scenarios using AI presenters.

Scenario avatars are a type of AI avatar that’s designed to appear in training videos within realistic and contextually appropriate environments. This includes specific real-world settings – such as factory floors, office spaces, hospital rooms, or retail environments. 

When used in training videos, these scenario avatars can help learners better connect the training material to their actual work settings, making it easier to retain information on proper safety protocols, customer interactions, and more. 

Unlike traditional AI avatars that traditionally appear in generic or plain backgrounds, scenario avatars are rendered with realistic backgrounds, making them more dynamic and engaging. 

Check out this training video that uses a scenario avatar in a construction setting to conduct a health and safety knowledge check: 

Use cases for scenario avatars

Scenario avatars pave the way for contextual learning, making them useful across several different industries and use cases. 

Here are some examples of video types you may want to use scenario avatars for:

Safety and compliance videos 

Safety guidance that’s shared via written materials can be difficult to distribute, boring, and tricky to update. 

Instead, when you create safety and compliance videos using scenario avatars, you’re able to share this information in a setting that’s relevant and recognizable for your audience. You can even embed multiple choice questions within your AI videos to ensure viewer engagement. 

And whenever it comes time to update your safety protocols, you can simply update your AI video script and regenerate your video. No need to refilm anything or record a new voiceover – your AI avatars will do all the work. 

Corporate office training 

Scenario avatars are also helpful for corporate training, as having realistic and natural-looking avatar backgrounds helps content resonate in a more personal way. 

Office-based scenario avatars can be used for leadership development training, education on your organization’s policies and procedures, or even internal company announcements. 

Healthcare and medical training  

There are so many different areas of healthcare that require frequently updated training. 

With scenario avatars, your AI actor will already be in the right type of healthcare setting for your needs – no need to hire actors and find a location to shoot. Simply select a scenario avatar in the right setting, enter your script, and generate your video. 

Create your first scenario-based video for free

The easiest way to create videos featuring scenario avatars is with a text-to-speech AI video solution like Colossyan. 

Here’s how it works: 

Colossyan’s branching scenarios feature helps make your scenario-based learning feel more immersive, and scenario avatars can help take your video’s realism to a whole new level. 

Not to mention, you can automatically translate your videos into 100+ languages with Colossyan, making it easy to scale your scenario-based content for a global audience. 

Why wait? Book a demo to learn more about Colossyan, or try it risk-free today.

AI is reshaping how we all work, learn, and connect. Its potential is immense, but success depends on how we use it to genuinely benefit people. For me, the focus is clear, AI in learning and development must strengthen human connection, not replace it.

Having worked in L&D for over two decades, I’ve seen firsthand how technology can enhance learning when it’s designed to support and not replace human interactions. AI now offers me exciting tools, but I’m always intentional about how I use them to build trust and engagement. 

Here, I’ll share how I think AI can improve learning, where it might fall short, and the principles to follow to help keep the human element strong.

The Role of Ethics in AI-Driven Learning

Firstly, I believe AI in learning needs to be transparent. Learners need to understand when and how AI is being used and why it’s valuable. I usually indicate when I’ve used AI-generated content, this helps build trust, because if AI makes a learning experience feel impersonal, you’ve missed the mark.

When the AI tools we use serve learners authentically we earn and maintain this trust. Then, by refining the AI-driven content and aligning it directly with learning objectives, we make sure AI is a tool that complements, not replaces, the human element.

Enhancing Learning Engagement with AI Video and Voice Tools

When applied well, AI video tools make learning more engaging and flexible. By using voice cloning, it allows your organization to maintain consistent messaging whilst AI avatars scale personalized, video-based training. By adopting tools like Colossyan you can bring interactivity to your learning environments, transforming static presentations into engaging experiences for your learners.

I find AI video is particularly good for training sales professionals, they can practice techniques with AI-powered role-play, interacting with simulated buyers whose responses shift based on the learner’s approach. This doesn’t replace live coaching but provides an accessible way to effectively practice and prepare, neatly bridging the gap between virtual scenarios and real-world conversations.

Building Trust in AI Beyond Labels

Trust in AI goes beyond simply labeling something as “AI-powered.” Your learners need to see how the tools you’re using genuinely enhance their experience. We regularly have open discussions about AI’s role in learning, which creates accountability and helps to keep its application aligned with our organization’s values.

Creating feedback loops for both learners and facilitators is another way we stay current. AI has been most effective when we’ve treated it as a collaborative partner, not an “unchecked generator of content.” This transparency has helped to ensure everyone engages positively with AI and continues to see its role as a supportive tool rather than a threat.

Keeping AI Human-Centered in Learning

The greatest value of AI is in how it supports, not replaces, human engagement. I use AI to streamline content processes and broaden accessibility. I still make sure that AI-generated modules are paired with live coaching or direct communication. No algorithm can (currently) replicate the energy, intuition, or empathy that comes with human interactions.

In summary, here’s how we keep AI human-centred at Presence:

• Ethical Use – AI may save us time, but its output is always refined and aligned with clear learning goals.
• Enhancing Human Connection – AI helps us make learning more accessible and engaging, by building relationships rather than eroding them.
• Guided Implementation – All our AI-generated content goes through a human review to ensure quality, relevance, and authenticity.

The Future of AI in Learning

AI is moving fast, but its role in L&D isn’t to replace humans, it’s to help us connect in better, smarter ways. Despite all its capabilities, AI reflects the humanity of its creators, our creativity, biases, and occasional mistakes!

We all have a unique opportunity to use AI thoughtfully, balancing technical advancement with the essence of what makes us human. Whether through adaptive scenarios, personalized learning experiences, or scalable video tools, my goal is always to uplift trust and human connection.

Great learning happens through people. AI should enhance the accessibility and relevance of learning while freeing up our time for meaningful conversations and collaboration. By staying committed and keeping trust and connection at the center of what we do, AI will not just help us do more, it will help us do it better.

You want every employee to be a customer service guru. It's the secret to building brand loyalty and growing your business, whether you're in the hospitality industry or B2B sales.

Customer service training videos are a great way to elevate your employee training and deliver more effective results. Your team is more likely to stay engaged with interactive customer service videos than a PowerPoint presentation full of bullet point lists. You can teach your employees the most important soft skills through specific training scenarios.

Your employees are your brand advocates. AI-generated training videos can help onboard new customer service reps and standardize your training, ensuring your team delivers great service across every market.

In this blog, we're sharing five reasons why customer service training videos are the key to delivering excellent customer service. This blog also showcases how easy (and affordable!) it is to create videos on customer service training topics that have a huge impact on how your employees engage with customers.

Challenges with traditional customer service training

Delivering engaging and effective customer service training can be challenging.

You have a few options in terms of delivery method – you could opt for in-person workshops, gamified training courses, or a module of static customer service training videos for them to watch. 

Customer service training videos are a popular way to onboard new hires and provide continuous learning opportunities for current employees because employees can watch the content at their own pace, and refer back to the material later on. 

That said, traditional video production can be expensive and difficult to manage – and these obstacles can limit the resourcefulness of training videos for your customer service professionals.  

Typical challenges with producing these videos might include: 

High production costs 

Manually filming video content can be really expensive. To create a new video, you’ll need to rent camera equipment, hire actors, and secure a filming location. 

In fact, a training video can cost as much as $10,000 per minute to produce, depending on your production quality – an expense that’s too large for many organizations’ budgets. 

Difficult to update with new insights 

When you film videos manually, you can’t simply update your script with new information when you need to give your content a refresh. 

Instead, you’ll need to refilm entire scenes – requiring you to re-rent equipment, film all of your footage again, and record new voiceovers. 

Too impersonal to resonate effectively

Think back to the last video-based training module you completed. Chances are, you weren’t fully engaged with the content, and you might’ve even clicked through it just to finish it. 

Traditionally produced videos tend to be rather impersonal, making it difficult for audiences to feel fully immersed in the content. 

Challenging to scale 

If every training video requires thousands of dollars worth of filming and takes weeks to create, it becomes extremely difficult to create a large amount of training videos at scale. 

Plus, if you’re looking to outfit your training videos for a global audience, you’ll likely need to translate them into different languages – something that requires hiring multilingual actors and translating scripts manually. 

5 reasons to use AI videos for customer service training

Satisfied customers are the key to scaling your company. Your employees are on the front lines, engaging with the general public and acting as the face of your company.

AI-powered videos enable you to create interactive and scenario-based content to develop effective customer service skills for your sales success team, including active listening, empathy, and confidence.

Creating a customer service video using AI enables you to hyper-personalize it to your specific customer expectations. These interactive videos can be designed with clickable hotspots, quizzes, and branching scenarios to ensure your employees create a welcoming relationship with every customer.

1. Make videos engaging and interactive with branching

Video is the most engaging form of training, helping you get across the key points in a concise and easy-to-understand way. 

Unlike a PowerPoint presentation, an interactive customer service video actively involves your employees, helping them level up their skills and promoting better knowledge retention.

Branching scenarios are a type of interactive video element that immerses learners in scenario-based content that encourages active learning. 

Think of branching videos as a choose-your-own-adventure-style of content, where the audience is served personalized videos depending on their choices – allowing them to practice decisionmaking in a risk-free training environment. 

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Although branching scenarios can be developed with traditional videos using software tools, using an AI video platform allows you to speed up the creation of interactive video content. 

For example, with Colossyan, creating a branching scenario video is as easy as dragging and dropping the element into the video editor – giving you the ability to create interactive training in just a few minutes.

2. Ensure consistent and standardized training 

While a team might engage with customers in different ways, your company likely strives to deliver a curated and uniform customer experience that promotes brand loyalty.

However, this is difficult to do with regular training videos, as your video quality may significantly differ from one video project to the next, depending on a number of factors. 

But with AI video, creating a series of standardized training videos is a seamless process. You can even upload your brand kit to Colossyan, ensuring every video produced using the platform includes the right colors, logos, and fonts – regardless of who designed the video. 

And, if you need to adapt a piece of content to suit the specific needs of a particular team, you can easily adjust your script accordingly, without having to refilm any footage (we’ll walk you through all of the steps to create an AI video below!) 

3. Quickly scale videos for specific training scenarios

Customer service reps are likely to encounter dozens of different scenarios, from handling upset customer feedback to new customers with little to no knowledge of what your company offers. Offering a robust set of scenario-based training videos is key in ensuring they’re prepared to handle those situations appropriately. 

But with traditional video, it’s extremely expensive and time consuming to create a robust library of videos due to high production costs. 

Fortunately, AI video allows you to easily create interactive conversations between AI avatars that simulate a wide range of the customer interactions your trainees may be faced with. 

And since there’s no manual filming involved, you can create a large library of these videos without any added costs. Add up to four AI avatars into a single scene, allowing you to showcase how to handle complex situations effectively. 

4. Easily translate content for global teams 

You can use AI avatars to deliver exceptional customer service training and automatically translate your video script into different languages. 

If you're a multilingual department or have customer support teams in different countries, translating your customer service video into different languages ensures consistent training and makes your international team feel more involved.

An AI customer service video can be localized to make your customer support training topics accessible to every sales team, too.

Whereas regular videos require multilingual actors and post-production translators, an AI video tool enables video localization in just a few clicks.  

5. Save time and budget 

Video production costs are skyrocketing, from renting professional equipment to hiring talent and editing your footage. With Colossyan, you can create an animated video for your customer service reps in less time than it takes to find a filming location.

You can create a high-quality customer service video in under an hour, developing your own AI avatar or using one of our templates to get started – making it easier than ever to share your customer service secrets with your team. 

How to make an exceptional customer service training video with AI

Colossyan gives you the tools to create impactful training videos in under an hour – without needing to pay for camera equipment, editing software, or translation services. 

We're showcasing how easy it is for your company to create effective customer service training videos in just four steps.

Step 1: Choose a video template that focuses on customer service excellence

The fastest way to create a customer service video is by choosing one of our customizable templates – such as one focused on sales training, or general business topics, such as customer service excellence. 

Alternatively, you can upload an existing training document to Colossyan, and the platform will take your information and transform it into a polished video draft in less than a minute. This is a great option for teams looking to repurpose their existing text-based training resources. 

Colossyan also supports a prompt to video workflow, as well as the ability to start videos from scratch. 

Regardless of the video creation workflow you choose, you’ll be able to customize your video drafts with your company branding, 200+ AI avatars, AI voices in 100+ languages, and stock media. 

Step 2: Add your video script for a scenario-based topic

Writing your video script will typically be the most time-consuming part of creating a customer service video. The script is the foundation for your video and should be well-organized, coherent, and compelling. 

You’ll want to write a script that aligns with your chosen video type, whether it's a YouTube video, explainer video, or a how-to video on dealing with customer complaints. 

Colossyan’s tool uses text-to-speech technology, meaning any text added to your script box can be used as AI avatar speech or voiceover narration. 

Our AI video platform also offers a GPT-powered AI script assistant, which you can use to help write your script, polish its tone, or fix its grammar.

Step 3: Customize with AI avatars and interactive elements 

Colossyan’s video creation platform is easy to use, allowing you to customize your customer service training videos with interactive elements. 

Simply drag and drop a branching scenario element or multiple choice quiz into your draft to customize your video paths with real-time feedback for employees.

When you start with a template in Colossyan, AI avatars will already be featured in your template. However, all AI avatars can be swapped out for the AI presenter of your choice, as well as your AI voices. 

You can also customize your training videos by adding text, logos, and animations, including uploading your own images and videos or using stock footage to showcase specific scenarios.

Step 4: Generate the video and share

Once you’re happy with your video draft, you’re ready to go! 

Simply generate your customer service training videos and start sharing them across your in-house platforms. 

Once your video is generated, you can share, download, or embed your video anywhere – or even export it as a SCORM package and send it to your Learning Management System. 

Meet Colossyan: Your solution for easy-to-create customer service training videos

Now that we’ve walked you through the benefits of AI customer service videos, as well as how to easily create one yourself, it’s time to give AI video a try for yourself. 

Colossyan is your solution for easy-to-create customer service training videos, allowing you to create impactful videos in less time than it takes to make a PowerPoint. 

With Colossyan, our drag-and-drop interface means you don't need any specialist training or fancy tech skills to deliver high-quality training for your customer service reps. Build brand loyalty and deliver exceptional customer service by developing your team's soft skills with scenario-based videos in minutes. 

Try Colossyan for free today or book a demo with one of our experts to learn more.

In 2025, businesses rely on video more than ever – for social media, employee training, and marketing. 

However, traditional production methods can be costly and time-consuming. It often takes weeks to storyboard, find the right filming locations, hire the right talent, and edit the footage together. Not to mention, budget overruns are all too common. 

The good news? AI technology is transforming the industry, making professional videos more accessible and affordable to create, without sacrificing quality.

Keep reading for a full breakdown of video production costs in 2025, plus an overview of a tool that will help you save on your next video project. 

What impacts video production costs?

Before understanding exactly how much your video will cost to create, it’s important to understand the various factors that contribute to the price of a professional video. 

Whether you're producing the video yourself or hiring a video production company, here are the 7 most important factors to be aware of: 

1. Video type

First thing’s first – what type of video are you looking to produce? 

The type of video you wish to create determines how you’ll need to produce the video, ultimately impacting your video production pricing. 

For instance, a 3-minute video for social media will be much cheaper to produce than a 3-hour employee training video. You may be able to shoot a short video from a company phone and edit it using free tools, but outsourcing to freelancers or video production companies could be necessary if you're creating longer-form content. 

Or, if you’re creating a video marketing campaign for a series of TV ads, you’ll want to ensure your footage is top quality, which may lead you to hire a video production company.

You can expect to pay more for large production companies since they offer a wide range of services and options, compared to hiring a few freelancers. 

2. Filming location

Where you decide to film your video can have a large impact on your video costs. 

Although filming studios have perks like good acoustics, lighting, and sound cancellation, these are often expensive. On the other hand, shooting in your office or another space that’s free for you to use is a great way to cut costs. 

And while public spaces like a park or monument may seem like an affordable option, keep in mind that permits, travel costs, and other logistical considerations can drive up your location expenses. 

3. Equipment rentals

The goals of the video project will determine the equipment you need to rent. For a series of social media videos, a standard iPhone camera may suffice. 

However, for true professional-quality videos, a good-quality camera and lighting equipment will go a long way. You’ll also want to consider what microphones are needed to ensure quality audio too. 

Although renting this equipment – especially for a long shoot – can be costly, it makes a big difference in your final product. 

4. Talent and crew requirements

The process of finding the right on-screen talent for your videos can be lengthy and costly. You’ll want to assess whether the actors fit your audience and message, and decide whether they’re skilled at delivering lines effectively. 

And if you’re creating multilingual videos, you’ll need to either find multilingual actors, or hire a different actor to film in each necessary language, which can quickly add up. 

For large projects, you’ll also need to consider whether you need a film crew or if production can be handled in house. Keep in mind, the more people you have on your crew, the higher your overall video production costs will be. 

5. Footage needed

Need B-roll footage? Animation? High-end visual effects? These elements can significantly drive up video production costs. 

If your project requires B-roll or stock images, don't forget to factor in licensing fees. Even a short 30-second clip with complex graphics and animations can lead to higher production rates, as the added editing time and expertise required will quickly add up.

6. Video length

Time is money when working on a video project. The longer your final video, the longer you can expect filming and editing to take. 

A quick social media reel will take less filming and production time than a 2-hour video. With every day you're shooting, it's another day you have to pay your crew, location fees, and equipment rentals.

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7. Editing complexity

Videos requiring complex editing can leave you with a hefty post-production bill. If you’re in need of animations, special effects, or even unique transitions between scenes – it’ll come at a cost. 

Also read: The 10 Best Training Video Production Companies in 2025

Cost breakdown of each video production stage

Digital video production projects typically undergo three stages – pre-production, production, and post-production. 

Here’s how much you can expect each stage of the video production process to cost:

Pre-production costs

The pre-production process is usually highly focused on planning out your video concept, including brainstorming your ideas, script, and set. 

• Concept development: To outline and brainstorm the purpose of the video project, this can range between $500 to $2,000.
• Scripting: Scriptwriters usually charge between $50 and $150 per hour.
• Storyboarding: This ranges from $500 to $1,500.
• Location scouting: Expect to pay around $100 to $500 daily.

Production costs

Once your planning is complete, the production stage is where your ideas come to life. This typically includes costs like: 

• Crew: Small crews start at around $1,000 and can go up to $5,000 or more.
• Equipment rentals: Basic equipment can start at $500 to $2,000 daily, and high-end equipment can get as high as $5,000 daily.
• Talent: While this varies significantly, actors can start at $50 per day and reach $1,500 per day, depending on whether or not they are union actors.

Post-production costs

After you’ve shot your video, it’s time to move to post-production, which is when your raw footage is translated into a polished final product. 

• Editing: Video editing services can cost $75 to $150 per hour.
• Special effects: Many video production companies charge higher rates for special effects, ranging between $1,000 to $10,000+.
• Sound design: Between music and sound effects, this can cost from $300 to $1,500.
• Revisions: You may have additional costs based on the number of changes needed.

Average video production rates for different video types

Corporate video production includes a wide range of different video types. 

Below, we’ve broken down the average cost for each type of video production project: 

• Tutorial videos and live demos: For a live-action product demo, you can expect to pay around $1,000 to $3,000 per minute.
• Digital demos: This pricing starts around $18 for 10 minutes of video for a basic screen recording video.
• Explainer videos: Companies spend an average of $11,000 to produce an explainer video.
• Training videos: This depends on the trainer fees, visual quality, and interactivity, but this ranges between $1,000 to $10,000 per minute.
• Whiteboard animation videos: Although these videos are less expensive than other animation types, whiteboard animations can cost around $1,500 to $15,000 per minute depending on editing complexity.
• Motion graphics: Ranging between $500 to $10,000+ per minute, animation costs depend on whether you want basic graphics or more complex animations.
• Slideshows: Video presentations are one of the most affordable video types, with an average price of $100-$500 for a short presentation design. 

How to cut down on video production costs with AI video

Let’s face it – creating traditional video content can be extremely expensive. But what if there was a way to create professional videos of the same quality, but at a fraction of the cost? 

Now, with an AI video platform, you can do just that. Colossyan is an AI video tool that allows you to create your very own professional videos using AI avatars and text-to-speech voiceovers to bring text to life. 

Organizations like the State of New Mexico have turned to AI video as a way to save more than 50% of their time and 70% of their video production costs – all while enhancing learner engagement in the process. 

Here are some of Colossyan’s key features that make video production simple: 

• 200+ AI avatars: Colossyan offers a diverse library of hundreds of diverse AI avatars, including AI presenters in industry-specific contexts like offices and hospitals. 
• Custom avatars: Create an AI avatar of yourself in minutes, and clone your voice so that your avatar both looks and sounds just like you. 
• Branching scenarios and multiple-choice quizzes: Make your videos interactive and immerse learners in scenario-based training with branching and knowledge checks. 
• Document to video: Simply drop a document into Colossyan, and our AI will turn it into an editable video draft in less than 60 seconds. 
• Prompt to video: Add a text prompt describing your video idea, and Colossyan will create a video draft from scratch. 
• Prebuilt video templates: Looking to get your video off the ground quickly? Start with a template and customize it according to your organization’s branding. 

Here’s more on how Colossyan works: 

5 benefits of creating videos using AI

Say goodbye to expensive production teams and complex workflows – here’s how you can start creating high-quality videos without any cameras or other equipment. 

Here are five key benefits of using AI for video production:

1. Easily scale your video production

Traditional video production requires a significant investment in time, personnel, and resources. Each new video project demands additional scriptwriting, shooting, editing, and post-production work. 

With AI video, you can produce multiple videos simultaneously using templates, AI-generated avatars, and automated editing tools. 

This allows businesses to scale their content efforts without hiring extra production teams or booking additional shoot days. Whether you need training videos, marketing content, or internal communications, AI video enables you to produce more content faster and at a fraction of the cost.

And with an easy-to-use tool like Colossyan, you can do a lot of the video production work yourself, without any video production experience. All of the video creation happens in your browser, and the drag-and-drop interface is seamless to use. 

2. No need to rent any equipment 

Filming high-quality videos traditionally requires cameras, lighting, microphones, backdrops, and possibly even a studio space – all of which add up quickly. 

AI video eliminates these expenses entirely. Instead of setting up and renting professional gear, users can create videos using AI avatars, text-to-speech voiceovers, and prebuilt video templates. 

And you can still create the same types of interactive and engaging scenes with AI video too. For example, with Colossyan, you can add up to four avatars in a single scene to produce scenario-based training videos, or even easily add interactive elements like branching scenarios without the need for any complex software tools. 

This makes video production more accessible for companies with limited budgets while ensuring professional-looking results without the logistical hassle of renting and transporting equipment.

3. Edit videos yourself in just a few minutes

Editing is one of the most time-consuming (and expensive) aspects of video production. Traditional editing requires specialized software, skilled professionals, and hours of labor. 

AI video tools simplify this process by offering intuitive, no-code editing features right from your browser. Users can adjust scripts, change avatars, modify backgrounds, and add animations or subtitles – all in just a few clicks. 

This means teams can create, tweak, and finalize videos within minutes rather than days, eliminating the need to hire a professional video editor. 

The same goes for updating your video content when material changes – a process that is usually time and cost intensive. With an AI video tool like Colossyan, all you need to do is update your video script and regenerate your video to receive an updated result. 

4. High quality videos at less cost

With AI-powered video tools, businesses can maintain high production quality without stretching their budgets. AI avatars, natural-sounding AI voices, and easy-to-use editing features ensure that videos look polished and engaging. 

And unlike traditional production, where your video production budget expenses rise with every added element (actors, reshoots, voiceovers, etc.), AI video platforms offer fixed, predictable pricing models, allowing businesses to produce highly professional videos at a fraction of traditional video costs.

Plus, Colossyan’s Business and Enterprise plans don’t limit the number of video minutes you can generate with the tool, allowing you to create unlimited content for a fixed price. 

Curious just how much your team can save? Check out Colossyan’s ROI calculator to learn more.

5. Say goodbye to manual video translation

For global companies, video localization is a major expense. Hiring translators, voiceover artists, and video editors to adapt content for multiple markets can be both costly and time-consuming. 

AI video platforms simplify multilingual content creation by offering instant voice translation and multilingual subtitles. AI avatars can even mimic natural lip movements to match translated speech, creating a seamless viewing experience for international audiences.

This not only saves money but also enables faster, more efficient content distribution across different regions, and allows all audiences to experience the exact same video – just translated to their preferred language. 

Start saving on video production costs today

Using an AI video generator is like accessing a full-scale professional video production company without the full-scale cost. 

Create more videos in less time, easily update your content when material changes, and translate your videos in just a few clicks. 

Why wait? Try Colossyan for free today to see how it works, or book a demo with our team to learn more. 

Video content is all the rage these days. In fact, 93% of marketers are using videos as part of their overall marketing strategy. 

But whether you’re creating marketing, training, sales, or explainer videos, an AI video tool is how most industry-leading teams create video content at scale. 

Veed is a popular AI video editing software that many use to create stunning videos featuring AI avatars and human-like voice overs. That said, it’s not a one-size-fits-all solution. 

Perhaps you want a video editing software tool to create more interactive content, or maybe you find Veed’s interface a little too clunky and difficult to use. 

Whatever the reason you’re on the market for a new online video editor, you’re in the right place. In this blog, we’ll break down our top picks for the best Veed.io alternatives out there, complete with features, pricing, and photos. 

What is Veed? 

Veed is a web-based video editing software that allows you to create professional-level videos without a professional skill set. 

Veed’s offerings include AI avatars that allow users to bring their videos to life without requiring human actors. Plus, the tool also streamlines the recording process, allowing you to easily record yourself and share your footage with anyone. 

Why look for a Veed alternative? 

Although Veed is a tool with a lot of features, some teams find that it isn’t the best fit for their use case. 

Here’s a couple of Veed’s top cons: 

• High price point: Veed is more costly than many other AI video solutions, and higher-quality exports and subtitle translations are restricted to the more expensive plans. 
• Lack of interactive elements: Veed doesn’t offer features like multiple-choice quizzes or branching scenarios, which are a necessary part of creating impactful learning content. 
• Storage limitations: Even on paid plans, Veed imposes relatively strict storage limits for video projects and assets. Users working with multiple high-quality videos may quickly run into storage constraints, which means you’ll need to frequently clean up your workspace or upgrade to a higher-tier plan.

A closer look at the 8 best Veed alternatives 

Cons aside, when it comes to selecting the right AI video tool for your needs, the avatar selection, lip syncing quality, and the overall ease of use of the interface matter a lot. 

That’s why we’ve rounded up the 8 best Veed alternatives to give you a complete picture of the different video editing software tools out there to see which is most suitable for you. 

Without further ado, let’s dive in. 

1. Colossyan 

Colossyan is an AI video platform that allows you to create high-quality professional videos in just a few clicks – without needing to film human actors or manually record voice overs. 

Instead, Colossyan’s text-to-speech capabilities allow teams to turn documents, scripts, or even a simple prompt into engaging videos in minutes. No need to hire an experienced video editor either – Colossyan can easily be used by those with no video editing experience. 

Plus, Colossyan is the only AI video editing tool with interactive features, meaning you can easily embed branching scenarios or multiple-choice quizzes into your videos to make your content interactive. Or, export your material with SCORM and upload it to your LMS of choice. 

Although Colossyan is primarily used in a workplace learning environment, the tool’s selection of 200+ diverse AI avatars can make any type of content feel personalized and interactive. 

Key features 

• 200+ AI avatars: Pick the perfect digital avatar presenter to suit your message and audience, including AI avatars filmed in industry-specific environments – such as hospitals and offices.
• Automatic translation to 100+ languages: Effortlessly localize your content in dozens of languages using any of our 600+ stock voices. 
• Custom avatars: Create an AI avatar of yourself instantly with Colossyan’s new custom avatar feature. All you need is your cell phone camera. 
• Interactivity: With features like multiple-choice quizzes and branching scenarios, Colossyan helps make learning active for your audience. 
• Document to video: Turn your existing files into a video draft in less than 60 seconds with Colossyan’s doc-to-video feature.  
• SCORM export: Add your Colossyan videos to your preferred eLearning platform by exporting them as a SCORM file. 

Potential drawbacks 

• Unlike Veed, Colossyan doesn’t offer video filters. 

Pricing 

• Free plan: Generate up to 3 minutes of video and access more than 20 stock avatars. A free AI avatar of yourself is included on this plan.
• Starter plan: Start creating videos for as low as $19 per month for 10 minutes of video. This plan includes an AI script assistant, no watermarks, and full video rights. 
• Business plan: At $70 for unlimited minutes and videos, Colossyan’s business plan includes 45 instant avatars and 9 voice clones. Add up to 3 editors on the business plan.
• Enterprise plan: For companies scaling their video creation, the enterprise plan includes 4K video, SCORM export, a dedicated customer success manager, and more. Contact our sales team for pricing. 

2. InVideo 

InVideo is a solid online video editor with many different applications. One of InVideo's key strengths is its expansive library of customizable templates, which span a diverse array of use cases, from social media content to product demonstrations. 

Coupled with its AI-powered features, such as automatic video script generation and smart editing suggestions, InVideo empowers users to craft visually engaging videos with minimal effort.

Key features 

• Subtitle generator 
• Generate video clips for YouTube shorts
• Slideshow maker

Limitations 

• Voiceover synchronization can be tricky to get right 
• Difficult to switch between video templates 

Pricing 

• Plus plan: $25 per month for 1 user 
• Max plan: $60 per month for 1 user

3. Loom 

If you’ve ever explored screen capturing software, chances are you’ve come across Loom before. The tool excels at screen recordings and audio capture. 

If you’re looking for a Veed alternative that’s cost effective and simple, then Loom could be worth considering. However, the tool doesn’t come close to offering the scale of video editing capabilities that other tools on this list do, so you’ll want to assess which features you’ll need access to. 

Key features 

• Video trimming 
• Video sharing 
• Viewer insights
• Closed captions

Limitations 

• Editing functionality can be confusing to work with 
• Limited free version access

Pricing 

• Start plan: Free
• Business plan: $15 per user/month, billed annually
• Business + AI plan: $20 per user/month, billed annually 
• Enterprise plan: Contact for pricing 

4. HeyGen 

HeyGen is an AI video editor that offers AI-powered avatars and automatic translation features to help corporate teams create marketing videos and sales content, in addition to learning and development materials. 

While HeyGen’s AI translation capabilities are a notable feature, its language offerings aren’t as robust as some other Veed competitors on this list. You’ll want to give the platform a try before committing. 

Key features 

• Animated photo avatars 
• 120+ avatars 
• Face swapping
• Multiple video export formats

Limitations 

• Expensive for users creating 30+ minutes of video
• Only translates to 40 languages 
• Lacking customer support, according to some G2 reviews

Pricing 

• Creator plan: Starts at $29 per month for 15 minutes of video
• Team plan: Starts at $149 per month for 30 minutes of video
• Enterprise plan: Contact for pricing

Also read: HeyGen vs. Synthesia: 2025 Comparison & Better Alternatives

5. Animaker 

As a robust Veed alternative, Animaker offers a versatile suite of video editing features that cater to a wide range of users, empowering them to craft both animated and live-action videos tailored to their specific requirements.

And thanks to Animaker’s features like its presentation maker or subtitle generator – the process of adding additional features to your presentations is seamless. 

That said, the Animaker’s avatars are fully animated, so you’ll want to ensure it aligns with your aesthetic preferences before committing to the tool. 

Key features 

• Character builder 
• Presentation creator
• AI voice overs

Limitations 

• Not ideal for teams prioritizing highly photorealistic videos 
• Lower tier plans don’t offer many video minutes  

Pricing 

• Basic plan: $15 for 5 minutes of video 
• Starter plan: $25 for 15 minutes of video
• Pro plan: $43 for 30 minutes of video 
• Enterprise plan: Contact for pricing

6. Camtasia 

Camtasia stands out for its high-quality screen recording capabilities and easy-to-use interface. Although Camtasia is not a pure AI video tool, its editing suite is enhanced by intelligent functionalities like script generation and translation – both of which help streamline the content creation process. 

Plus, other features, like its background removal and text-based video editing ability, help differentiate it from other Veed alternatives on this list for those looking for a platform offering a blend of manual and automated capabilities. 

Key features 

• AI voices 
• Audio editing 
• Text-based editing 
• Drag and drop editor 

Limitations 

• No AI avatars available, and stock avatars are restricted to the higher-tier plans 
• Stock media library isn’t fully accessible to those on lower-tier plans

Pricing 

• Essentials plan: $180 per year
• Create plan: $249 per year 
• Pro plan: $599 per year

7. Synthesia 

Synthesia is an AI video generator that offers AI avatars, automatic translations, and video templates – similar to features offered by HeyGen. 

Although Synthesia’s offerings are robust, the platform’s feature set may not be best for those looking to create high-quality training content, as there’s no SCORM export or interactive features like branching scenarios.  

Also read: Colossyan vs. Synthesia – Which is Right For You?

Key features 

• Custom AI avatars 
• Templates 
• AI voices 

Limitations 

• No branching scenarios 
• Lacks SCORM export 
• No avatar hand gestures and side views 
• Doesn’t offer a content library 

Pricing 

• Starter plan: $29 per month for 10 minutes of video
• Creator plan: $89 per month for 30 minutes of video 
• Enterprise plan: Custom pricing 

8. Moovly 

Moovly stands out as a Veed alternative that leverages AI features to deliver professional-grade video content, just like many of the other tools on this list. 

Moovly’s extensive media library is one of its biggest strengths, providing users with a vast array of assets to help bring their video projects to life. Paired with Moovly’s use-case-specific templates, users can get their videos off the ground in no time. 

Key features 

• AI script generation
• Media library
• Templates

Limitations 

• Animations can come with a learning curve 
• Lack of advanced editing features

Pricing 

• Pay as you go: $25 per video
• Subscription: $99 per month for 50 credits 
• Enterprise plan: Custom pricing

Which Veed alternative is right for you? 

Let’s face it: there are a lot of different video editing tools out there on the market. 

This doesn’t make your choice easy when evaluating Veed alternatives. That said, the Veed competitor that’s right for you will depend on which features you need most. 

For example, if you’re just looking for a simple screen recorder, then Loom might do the trick. However, if you’re looking for a tool that offers a native screen recorder in addition to AI avatars, automatic translation, and an AI script assistant, then Colossyan will be more your speed. 

The good news – trying Colossyan is completely free, and you don’t even need to enter a credit card. Sign up for free today, or book a time with one of our experts to learn more.

Video captures our attention and keeps us engaged – but creating high-quality video content can be complicated, time-consuming, and expensive.

An interactive video involves the audience, just like a video game. This helps keep viewers more engaged, and better immerses them within the video, which is just one reason why training content makes for great interactive videos. 

You might think you need expensive equipment or to pay to outsource your editing to create high-quality interactive videos. That's where AI-powered videos come in, the easiest (and most affordable!) way to replace static videos with scalable interactive videos that encourage active engagement.

In this blog, we're sharing five of the best interactive video examples you can create using Colossyan. These interactive video examples showcase how you can use branching scenarios and quizzes to provide viewers with immediate feedback on their decision-making. 

What is an interactive video?

Any content can be turned into an interactive video, from shoppable video content to short videos focused on customer education.

Unlike traditional videos, interactive content involves the audience, requiring them to react to prompts or make decisions on screen. 

Interactive video elements might include: 

• Clickable hotspots with links to extra resources
• Quizzes at specific checkpoints to gauge understanding
• Branching scenarios with different decision-making options
• Forms for data gathering

These interactive elements can test the viewer's understanding and promote better knowledge retention by gamifying their experience with video content.

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The benefits of interactive video content

Interactive videos are the next frontier of content creation, both for B2C and B2B companies as well as Hollywood executives. There's no shortage of interactive video examples across almost every industry.

For instance, Netflix debuted 'Choose Love' in 2023 as an interactive rom-com movie to boost audience engagement, while Honda launched its 'The Other Side' campaign in 2015 with interactive video ads showing how one Honda driver could use the Honda Civic Type R in different ways.

Here’s an overview of the benefits of an interactive video campaign:

Boosts audience engagement

Whether it's customer testimonials or interactive product demos, an exciting and dynamic video with interactive elements can help you tailor your marketing strategy to target potential customers at every stage of the funnel. Interactive videos keep viewers engaged and are more likely to stop the scroll.

Improves knowledge retention 

An interactive viewing experience is suitable for several different audiences and use cases – including employee health and safety training as well as soft skills education. 

In a recent study that measured interactive video’s impact on knowledge retention, 75% of students said that interactive video enhanced their learning experience. 

In the below interactive video examples, you’ll see how interactivity puts the viewer in control, allowing them to explore different decision-making outcomes by choosing different video paths – helping the audience better learn from their mistakes.

Higher conversion rates

In the average product demo video, sales reps typically share a lot of information – likely more info than the audience is looking for. Now imagine a product demo video that was highly personalized according to the features you’re looking for, without the need to sit through an extra long session. 

A more efficient and personalized demo experience might make you more likely to try the product, right? Viewing experiences that are more interactive and targeted speak more directly to your pain points, making them more likely to result in a conversion.

5 engaging interactive video examples

Interactive videos help you better immerse your audience within the viewing experience. Luckily, there are endless ways to use interactive videos – the possibilities for interactive video are endless.

The five interactive video examples below showcase the ability to transform any audience into active participants, helping to boost engagement, enhance knowledge retention, and increase conversion rates.

Interactive product demo example

Interactive product demos are the modern sales pitch, answering frequently asked questions and showcasing the potential of your product. It's a great alternative to 1-on-1 demos without sacrificing the personal experience.

With branching scenarios, you’re able to allow viewers to customize their own product demo experience. For example, in the below video, viewers are able to choose to learn more about how to create videos, how to translate videos, or how to share videos – depending on what feature they’re most interested in. 

Soft skills training example

Soft skills training videos are a great fit for interactivity, as they allow you to place viewers within the scene and allow them to decide how they should act in various situations. 

Interactive branching scenarios give your scenario-based training an extra level of realism by allowing viewers to actually practice their decision-making in a risk-free environment. 

Plus, combining multiple-choice quizzes and branching within your videos allows you to introduce multiple content pathways, which enables employees to explore different outcomes, even if they don't select the correct answers.

Check it out: 

Cybersecurity training example

Implementing proper cybersecurity training is an important part of ensuring your employees are compliant with rules and regulations – meaning you’ll want cybersecurity training that leaves a lasting impact on employees. 

In the below interactive cybersecurity training example, viewers are able to experience the consequences of their decisions in different scenarios, leaving them with a lasting impression of how to act when confronted with a data breach or other security issue.

One of the main benefits of interactive video training is that you can create rather complex decision-making situations, allowing users to course correct after making a poor decision, or even jump back to a previous scene to try again. 

Additionally, cybersecurity training can be rather dull, so gamified training can be more impactful for employees who are not digitally savvy or familiar with technical lingo.

Sales training example

Sales training is yet another great candidate for interactive training videos, as practice makes perfect. 

Interactive content enables sales representatives to choose how to respond to tricky questions from prospective customers, and better understand why some sales techniques are more effective than others. 

With extensive interactive training under their belt, your sales team will be better equipped to make the most of their one-on-one time with potential clients. 

Health and safety training example

Just like cybersecurity training, failing to properly train employees on health and safety guidelines can have detrimental consequences for a company and its employees. 

It’s easy for important safety information to get lost in lengthy PDFs or other text-heavy documents. Instead, interactive videos are more effective at checking learner understanding throughout the video and keeping viewers engaged. 

For instance, the following interactive experience uses multiple-choice quizzes to check whether viewers understand how to properly lift heavy machinery: 

How to create an interactive video in minutes with AI

Colossyan is the only tool you need to make an interactive video. Our easy-to-navigate AI video generator streamlines your workflow, making it easy to create personalized and scalable learning videos that deliver better results and higher engagement.

Looking to create an interactive video in a short amount of time? Keep reading for how you can do so with Colossyan: 

1. Choose an AI avatar 

Once you’ve started a new draft in Colossyan, begin by selecting the perfect AI avatar to bring your video to life. 

Colossyan offers a diverse library of 200+ professional avatars representing different ages, ethnicities, and styles to match your audience or message. 

Or, for a truly personalized touch, you can create a custom avatar by uploading a short video of yourself, allowing your own digital twin to deliver your content with natural expressions and movements.

2. Write your video script 

The next step is to consider what message you want your video to convey. 

Once you’ve written your script, simply add it to the script box, and Colossyan’s text-to-speech engine will generate a realistic AI voiceover using that script once your video is generated. You have full control of which parts of your script are delivered via AI avatar dialogue, and which are voiceover narration only. 

If you’re struggling with scriptwriting, Colossyan’s AI script assistant can help write and refine your script for maximum impact and to ensure the right tone of voice. 

Also read: How to Choose the Right Interactive Video Software

3. Add your interactive elements 

Colossyan’s video creation platform is easy to use, meaning you don’t need any technical expertise to create interactive videos. 

To make an interactive video, simply drag and drop a branching scenario element or multiple choice quiz into your video design. From there, you’ll be able to customize your video paths to ensure learners receive real-time feedback based on their decisions.

Plus, you can also enhance your videos by adding text, logos, and animations within Colossyan as well. You can upload your own images and videos or use stock footage to enhance your production quality.

4. Generate your video

That's a wrap! Once you've finished editing your interactive video, all that’s left to do is generate it. During this step, Colossyan will add accurate lip sync to your AI avatars using your script. 

Once your video is ready, you can share, download, or embed your video anywhere – or even export it as a SCORM package and send it to your Learning Management System. 

Plus, Colossyan also offers video analytics, allowing you to better understand how viewers are engaging with your interactive video and understand how you can optimize it for the best results. 

Create your first interactive video for free with Colossyan

Adding interactive elements to your sales training videos, product demos, or even customer support content can provide your audience with a more engaging viewing experience that better answers their questions and supports knowledge retention.

Hopefully these interactive video examples have shown you just how versatile AI-powered video content can be. And believe it or not, you don’t have to be a video editing pro to create a high-quality interactive video. 

At Colossyan, you can recreate these interactive video examples in minutes with our drag-and-drop interface. No need for actors, camera equipment, or experience with complex editing software. 

In fact, creating an interactive video is just as easy as creating a PowerPoint. 

Unlock your company's potential with interactive videos for onboarding, marketing, and employee training. Try Colossyan for free today or book a demo with one of our experts to learn more.

Hello there! 

If you joined us for our recent webinar with Donald H. Taylor, you know just how much AI is shaping the future of Learning & Development (L&D). The insights from his latest 2025 Learning and Development Global Sentiment Survey make one thing clear: AI isn’t just a passing trend – it’s fundamentally transforming workplace learning.

With the World Economic Forum forecasting that 39% of skills will change and 78 million new jobs will be created by 2030, L&D professionals face an urgent challenge. The demand for upskilling and reskilling has never been higher, and AI is at the center of this shift.

AI tops the L&D Global Sentiment Survey – again

For the second consecutive year, AI has dominated the L&D Global Sentiment Survey, with an even greater share of votes than before. 

This unprecedented enthusiasm reflects not only the increasing relevance of AI but also the deeper understanding among L&D professionals about its transformative potential. 

As Donald Taylor, the survey's author, admitted, "The immense, unprecedented interest in AI is, rightly, the headline story of the survey. But what lies beyond that headline?"

Since AI's meteoric rise in 2023 following the release of ChatGPT, its grip on L&D sentiment has only strengthened. This year, AI received 22.6% of the votes, setting a new record in the survey’s 12-year history. Learning professionals across all sectors – from workplace L&D teams to vendors and educators – ranked AI as their top priority. The survey results suggest that AI is no longer just a trend but a fundamental tool shaping the future of learning.

Showing value: A resurgence in priorities

Another key takeaway from the survey is the renewed focus on value. After a decline in previous years, 2025 marks a resurgence in the importance of:

• Showing value
• Consulting more deeply with the business
• Performance support

These categories saw some of the biggest increases in votes, signaling a shift in L&D’s priorities from content creation to demonstrating tangible business impact.

The good news? Building a business case for AI in L&D doesn’t have to be overwhelming. Here’s a helpful guide to articulating how AI can help L&D deliver on a bigger vision while optimizing already stretched IT budgets.

Meanwhile, IT leaders face similar challenges. 

According to Gartner’s 2025 CIO Agenda, only 48% of digital initiatives meet or exceed business expectations. 

This highlights the urgent need for L&D leaders to work closely with IT teams, ensuring that AI-driven initiatives align with corporate strategy and drive measurable results.

AI as a general purpose technology

The survey also highlights a shift in how AI is perceived in workplace learning. It’s no longer just about efficiency gains – AI is driving fundamental changes in learning design, delivery, and experience.

AI’s growing role in reskilling, upskilling, and learning analytics reflects its ability to:

• Personalize learning at scale
• Automate content creation to improve speed and consistency
• Enhance knowledge-sharing across global teams

A key insight from the report is that L&D leaders have an opportunity to go beyond AI as a content-generation tool – embedding it into broader workforce development strategies.

Why does this matter for L&D professionals?

The implications of AI’s continued rise in workplace learning cannot be avoided. To stay ahead, L&D leaders should focus on:

• Aligning AI initiatives with business strategy: Ensure AI-powered learning solutions support broader corporate objectives and key performance indicators.
• Building strong partnerships with IT and business leaders: Collaboration is essential to securing buy-in and ensuring AI investments deliver measurable value.
• Scaling AI-driven personalization: AI’s ability to create adaptive learning paths and intelligent recommendations can significantly enhance learner engagement and retention.

Takeaway

The 2025 Global Sentiment Survey confirms what many in L&D already suspect – AI is not a passing trend. It is an enduring force reshaping workplace learning. 

As AI continues to evolve, L&D professionals must harness its power strategically, ensuring that their digital learning initiatives drive both skill development and business impact. See our conversation with Global Learning Director Avinash Chandarana to learn how to successfully launch AI for L&D. 

What’s your take on AI’s growing role in L&D? Join the conversation and share your thoughts on how AI is transforming workplace learning.

Being a self taught coder means a few things. 

Firstly, it means my spine makes it look like my body is asking a perpetually unanswered question. 

Secondly, it means that where classically trained devs may take a measured and analytical approach to new technologies, I tend to smash at it with a metaphorical hammer until I get a working prototype.

In my entire time smashing things with hammers, I’ve never dealt with something that responds as well to the hammer smash (read: it’s easy and intuitive) as the Colossyan video API.

We recently built an AI fortune teller for a Valentines campaign here at Colossyan, and I was lucky enough to be asked to build the thing, which meant getting my first taste of using the Colossyan API in production.

As it was such a fun and rewarding experience, I decided to write a blog on how I went about it, to hopefully inspire and guide people as untalented as me in how to create content at scale with Colossyan.

Making the video

The key to making really high quality scalable videos, is making one really great video and then scaling it. Reading that back it sounds very stupid, but I’m going to keep rolling with it and hope that Maggie, our infinitely talented Content Marketer, doesn’t cut that bit, because it’s actually true.

You can obviously choose from the 200+ prebuilt avatars in Colossyan, but for our campaign, we needed a super specific custom avatar, so we leveraged Colossyan’s Instant Avatar tech to make a brand new avatar of a fortune teller.

Once this was ready, we built the rest of the styling for the video, with {{script}} and {{name}} tags to personalise later.

Then, once you’re absolutely ready, you click the ‘Export to API’ button, which will break your video into a ‘job’ that you can use in your API call to create a specific video.

Getting your API key

To use the Colossyan API in your workspace, you’ll need to get your API key. To do this, you’ll need to navigate to your workspace settings, and then go into workspace details, where you will be able to generate and copy an API key of your own.

Calling the API

Now it’s time to code!

I copied over the job object from the above section into my node.js app, created a function called generateJob with parameters for the bits I wanted to personalise (name and copy for the script), calling this function whenever a user submitted a request for a fortune telling to create a personalised job object that represents their video.

Once generateJob is finished and has returned the custom job object, I use that data to call a function called generateVideo, that uses the https://app.colossyan.com/api/v1/video-generation-jobs endpoint, and append the customized job to the body. If successful, this will return a videoId, which we can then use to check the status of the video and also send the video to our users!

And that’s it! With just those few lines of code, I am now generating a video in my account that’s completely personalised to the user’s inputs! Smashing things with a hammer for the win!

Checking the progress of your video

It’s not enough to just generate a video (albeit that is very cool in itself). We now need to check when the video is completed so we can send it to our users.

For that, we take the videoId given to us from our generateVideo API call, and make a GET request to the https://app.colossyan.com/api/v1/video-generation-jobs/ with the id appended to the end of the URL. 

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This will tell you how your video is doing in terms of generation. All you need to do is set an interval to repeatedly check the progress, and when the response status is ‘finished’, your video is ready!

Sending your video

Once the video is finished, we then took the videoId and used it in an email, as we were using the Colossyan videos as embedded iframes, but you can also take that video ID and share it the Colossyan inbuilt share page, by just adding the videoId to the end of https://app.colossyan.com/videos/. Connecting this to Slack or via an email means you can have custom alerts or send the video to your users as soon as it’s ready.

And that’s how a man once described at school as only ‘debatably smarter than a rock’ can create an AI video application in 10 minutes. 

If you want to see how Colossyan’s API might work in your business, book a demo or learn more about how our API works.

Did you know that it costs companies an average of $10,983 to create an explainer video? 

This is a huge investment for most businesses, but often a necessary one given that video is one of the most effective ways to reach your audience in an engaging manner. 

That said, this cost is not feasible for many organizations, especially when some projects – like a training series or marketing campaign – will require several videos for success. 

Additionally, many companies struggle with the bottlenecks that come with scaling digital video production. Whether it’s time constraints, overrun budgets, or maintaining high content standards, it’s difficult to create a large volume of video content. 

Fortunately, this is where AI video solutions come in. While normal digital video production could take months, AI videos can be created in a matter of minutes while still maintaining the same content quality.  

Whether you’re creating training videos or internal video messages, AI video can save you significant time and budget. This guide explores how forward-thinking organizations are leveraging AI to reimagine their digital video production for better results. 

What is digital video production?

Digital video production is the process of creating video content in a digital format, which involves capturing, editing, and producing visual media through electronic means. 

You might be wondering, isn’t nearly all video production today considered “digital?” The answer is yes! 

With today’s modern tools, digital video production is significantly easier than the traditional methods of using film and physically cutting film scenes together to make a complete video. Now, we have software tools and digital video cameras that can yield better results in less time. 

Digital video production has made it significantly easier to arrange clips, add transitions, incorporate visual effects, and more, which has revolutionized media creation by making video content more accessible. So much so that video creation is no longer limited to professionals, as video sharing sites like YouTube have significantly reduced the barriers to entry for individual creators. 

And believe it or not, the next era of digital video production is even more accessible, as it doesn’t even require cameras. Later on in this article, we’ll walk you through the process of creating an AI video without any equipment – just using AI avatars and text-to-speech voiceovers to bring your content to life. 

3 stages of the digital video production process

Traditional digital video production typically follows these three main stages: 

Pre-production

The production process always starts with pre-production. Think of this as the blueprint stage, where the entire video project is getting mapped out before the filming begins. 

Your video needs substance, and this requires teams to:

• Brainstorm ideas
• Write scripts
• Build out storyboards
• Cast actors
• Design sets

Every video has a narrative and style, which is defined in pre-production. Before shooting can begin, you’ll need to scout out shooting locations, cast actors or in-house professionals for the video, and then confirm a date to start filming.

Production

The production stage is where all of your planning comes together and you actually get to record your video. 

This is when camera operators capture the planned scenes, actors perform, and raw footage is recorded using digital cameras.

Creative direction can take a lot of time, but it’s necessary in all video production services.

Everything has to be just right:

• Audio
• Camera settings
• Lighting

Post-production

Once filming is over, the post production process begins, which involves editing and refining the raw footage.  

Editors use digital software to cut and arrange clips, add visual effects, adjust color grading, incorporate sound design, create transitions, and add graphics or text. This stage is crucial in shaping the final output that’s high quality and polished enough to be distributed widely.

That said, video editing requires more than just importing a video into post-production software and making small edits. Professionals will spend time:

• Fixing camera movement
• Adding sound effects and graphics
• Trimming sections and working on transitions
• Working on color correction and aspect ratios
• Matching the narrative of the video to the goals defined in pre-production

Students go to school, take courses, and work on real-world projects to gain hands-on experience in each of the stages of video production. 

As we’ll cover later on, AI redefines these stages, speeding up the process, and allowing companies to skip many of these steps while maintaining the same caliber of results. 

Challenges with scaling digital video production

As you can imagine, undergoing the three stages of digital video production for every video project can be quite cumbersome. 

Here’s a deeper dive into a few of the main challenges that come with scaling up your video production process. 

Maintaining quality at scale 

As video production expands, consistently delivering high-quality content becomes increasingly challenging. 

Whether you’re moving from producing a few videos to dozens or hundreds, each additional video requires the same meticulous attention to detail in scripting, shooting, and editing, but with more team members and more complex coordination. 

This can lead to inconsistent visual styles, varying production values, and potential dilution of your creative standards. Overall, quality control becomes more complex to manage. 

And although content quality may not matter for internal videos, poor-quality training videos can have significant consequences that may negatively impact your organization’s understanding of health and safety protocols, for example. 

Managing costs and resources 

Scaling video production exponentially increases financial and resource challenges. As production volume grows, the costs of equipment, personnel, software licenses, and post-production resources multiply rapidly. 

Each additional video requires investments in cameras, lighting, sound equipment, editing software, and skilled professionals. 

And while freelancers can sometimes help cut down on overhead costs, any time you scale your digital video production, you can expect a higher price tag. 

Overcoming workflow bottlenecks 

Larger-scale production involves more stakeholders, such as additional scriptwriters, designers, editors, and actors. 

Without streamlined workflows and efficient collaboration tools, projects can get delayed due to miscommunication, version control issues, or bottlenecks in the review process.

And when you’re using the same team to scale your video production, adding too much work to one person’s plate can prevent your video projects from moving forward on time. 

The solution: Using AI to scale digital video production

Bottom line – traditional digital video production is expensive and difficult to scale. 

That’s where AI video comes in as a flexible and efficient way to create a high volume of videos – without having to sacrifice the quality or professionalism of your content. 

While corporate videos can take 4-8 weeks to create, Colossyan can produce a studio-quality video in minutes, and at a fraction of the cost. 

That’s because AI video platforms like Colossyan eliminate the need for filming equipment, actors, and on-set locations, in addition to post-production costs like manual video translation and animations. 

Instead, you’ll replace actors with realistic AI avatars and text-to-speech voiceovers. Colossyan is extremely intuitive and user friendly, allowing you to create all of your own videos from scratch directly in your browser – no need to hire a video editor with extensive experience. 

The upside of AI video – especially when scaling your digital video production – is high. 

Many organizations have already turned to Colossyan to replace traditional videos, like the State of New Mexico, which reduced content creation expenses by 70%, and slashed video production time by 50%. 

Curious about the process? Keep reading for more on how to create a digital video with AI. 

How to create an AI video: 4 easy steps

Gone are the days where digital video production requires an entire crew to create a short video. With AI, you can be the writer, director, and producer – all in one. 

Here’s how:

Step 1: Pick an AI avatar

If you want to use AI presenters in your videos, selecting the right AI avatar is key to ensuring your message resonates with your audience.

Colossyan provides a diverse library of over 200 AI avatars, representing various ages, backgrounds, and professions, so you can find the perfect fit for your content. And with scenario avatars, Colossyan also offers AI presenters in realistic industry-specific settings, suitable for workplace training content.

For a more personalized touch, you can even create an AI avatar of yourself. Paired with voice cloning, this option allows you to deliver messages in your own voice, making your videos feel more authentic and engaging.

Or, if you prefer to keep your video simple, you have the option of adding a text-to-speech voiceover without any AI avatars. 

Step 2: Write your script 

Any high-quality video needs a strong script. 

Once you’ve compiled the message you want to convey, simply enter it into Colossyan’s script box and choose whether you want it to be read as avatar dialogue or as voiceover-only narration. And if you need help, Colossyan’s AI script assistant is ready to perfect your message for you.

All video scripts in Colossyan are text to speech, meaning whatever text you input will serve as your video’s audio.  

Step 3: Add your video elements

Whereas in regular digital video production, animations, on-screen text, and background music would all happen in the post-production stage, all of this happens within Colossyan’s video editor, before you’ve generated your final video. 

And with Colossyan, every element of your video is customizable. This includes music, shapes, images, stock videos, on-screen text, animations, and more. 

You can even add your brand kit to Colossyan to ensure your videos maintain a consistent look and feel that aligns with your company’s branding.

Step 4: Generate it and share

Once you're satisfied with your video, it's time to generate the final version!

Your completed video will feature precise avatar lip-syncing to your script, along with all the animations and edits you’ve applied.

You can then download your video in multiple formats – including SCORM for easy LMS integration – or share it instantly via a link.

Here’s an example of a finished Colossyan video: 

Best practices for digital video production

Videos can make workplace learning and training more effective and immersive. But to truly resonate with your viewers and keep them engaged, it’s important to follow a few best practices.

Whether you’re creating digital videos the traditional way, or opting for an AI video creator instead, here are a few tips to keep in mind when creating videos.

Keep it short

Finding the right length for workplace learning videos can be challenging. You need to convey your message and cover the subject in its entirety. However, lengthy videos may not be as effective as shorter, bite-sized modules.

A study from TechSmith found that 50% of people preferred video lengths of 3-6 minutes for instructional or informative purposes. The next preferred length was in the 10-19-minute range. 

Finding a balance within these time ranges can help keep your viewers engaged without bombarding them with too much information they may struggle to retain.

Make it interactive

Interactive videos are more engaging and encourage active participation – two key elements that will make your video a success.

Along with making your videos more interesting, interactive elements also provide opportunities for self-assessment and encourage viewers to give feedback. They encourage two-way conversations and give you the ability to assess the progress and outcomes of your training videos.

Also read: How to Choose the Right Interactive Video Software

At Colossyan, we make it easy to create interactive videos with AI avatars, as features like multiple-choice quizzes and branching allow you to create scenario-based videos that immerse viewers in each scene. 

Focus on accessibility

An effective training video is one that anyone can learn from, no matter their abilities. It is a best practice to add accessibility features to your video content, including subtitles, on-screen text, as well as multilingual viewing options. 

Manual video translation is typically very costly when creating videos the traditional way, as they require you to hire actors who speak each language you wish to translate to. 

However, with Colossyan, you can automatically translate your videos into 100+ languages instantly with just the click of a button. That way, everyone is receiving the same content, just in the language they’re most comfortable with. 

Use analytics to improve your videos

We’ve all been there – sometimes you create a video that fails to resonate with your audience. Using video analytics can help you understand the performance of your content and pinpoint areas of improvement. 

Choosing a digital video production program with built-in analytics will provide you with the data you need to make insightful and impactful changes to your videos.

Colossyan’s video analytics dashboard, for example, empowers enterprise users to improve their workplace learning content through real-time analytics data, including:

• Total views
• Average time spent watching a video
• When videos are watched
• Average video score (if you have interactive multiple-choice quizzes) 

This way, you have the data needed to improve your videos based on audience interactions and maximize their chance of success. 

Takeaway

Video technology has come a long way over the last decade, especially as we have access to better quality video cameras and video editing software tools. 

However, the next big thing in digital video production is undoubtedly AI video. With platforms like Colossyan, you can create studio-quality video content in minutes, and at a fraction of the cost. 

Creating stunning videos no longer requires fancy video cameras or experience with complex video editing software. Now, you can create videos yourself – directly from your browser. 

‍Generate your first AI video for free today or book a demo to learn more.